Parents need to play in the ‘Sandbox’ - and marketers can help
I attended the recent Sandbox Summit on technology and playtime in New York. The first Sandbox Summit was held at CES earlier this year, and founders Wendy Smolen and Claire Green moved it to Manhattan for round two. Starting with a presentation by Google Creative Labs’ Andy Berndt, much of the discussion focused on the opportunities for collaboration and creativity online.
MIT Media Lab’s Mitch Resnick discussed the Media Lab’s Scratch, a site that lets kids upload and add to each other’s projects, such as stories, games and animated characters, all created by kids. Dizzywood founder Scott Arpajian shared Dizzywood’s use as a classroom tool to get kids working together on projects in the eco-friendly virtual world. Offline, Leapfrog’s Jim Gray presented the company’s Tag Reading System, which lets parents know what their child is learning and interested in even if they can’t be there to read the bed time story. [Read more →]
