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One of the oldest tricks in the proverbial PR handbook is to leverage a brand’s anniversary. The timely news hook of an anniversary makes this strategy effective and the campaign put in place surrounding it (such as a brand fan event, partnership, or limited edition product release) is what completes the “story.”

We’ve worked with a number of clients on anniversary campaigns. Bear with me as I geek out for a minute…. One year ago today we helped Turbine launch the award-winning massively multiplayer online game (MMO) The Lord of the Rings Online. To celebrate, Turbine has released tons of new game content, new pricing options and in-game events.

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Filed under: Media and Press, PR Industry, Video Games by EliciaBasoli - No Comments →

One of our main practice areas at 360 is video games and virtual worlds. I’m a bit of a gamer myself and happen to be in very good company. According to NPD, US video game sales hit $17.9 billion in 2007 (which is up 43% year-over-year). With such growth, it makes sense that there is a video game conference dedicated solely to the marketing of games. In its third year, the MI6 Conference was held last week in San Francisco. We’ve been following the game marketing and conference coverage over the past week and one headline in particular caught my attention yesterday - Blake Snow of Next-Gen.biz posted a list of the Top 10 Game Industry Taglines.

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Filed under: Events and Conferences, Video Games by EliciaBasoli - No Comments →