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	<title>360PR Blog &#187; Social Media</title>
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	<link>http://www.360PRBlog.com</link>
	<description>360 Days in a PR Life</description>
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		<title>Social Media: From Layer to Leader</title>
		<link>http://www.360PRBlog.com/2011/12/29/social-media-from-layer-to-leader/</link>
		<comments>http://www.360PRBlog.com/2011/12/29/social-media-from-layer-to-leader/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 14:38:17 +0000</pubDate>
		<dc:creator>LauraTomasetti</dc:creator>
				<category><![CDATA[360 Public Relations]]></category>
		<category><![CDATA[PR Industry]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[AYTM Marker Research]]></category>
		<category><![CDATA[Disney Baby]]></category>
		<category><![CDATA[Heinz ketchup]]></category>
		<category><![CDATA[prweek]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Target]]></category>

		<guid isPermaLink="false">http://www.360PRBlog.com/?p=2653</guid>
		<description><![CDATA[Many brands have been leveraging social media as part of their communications strategy for several years now.  But our thinking about how to use social media has evolved tremendously, especially during the past 12 months.  And it’s not just the digital natives who get it. The most senior-level marketers, with 20, 30, or more years [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Corporations Still Slightly Behind the Curve w/ Social Media Adoption</title>
		<link>http://www.360PRBlog.com/2011/11/15/corporations-still-slightly-behind-the-curve-w-social-media-adoption/</link>
		<comments>http://www.360PRBlog.com/2011/11/15/corporations-still-slightly-behind-the-curve-w-social-media-adoption/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 13:36:46 +0000</pubDate>
		<dc:creator>EliciaBasoli</dc:creator>
				<category><![CDATA[360 Public Relations]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[Events and Conferences]]></category>
		<category><![CDATA[Industry Organizations]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Don Middleberg]]></category>
		<category><![CDATA[Jen McClure]]></category>
		<category><![CDATA[Journalists and Social Media]]></category>
		<category><![CDATA[Nora Ganim Barnes]]></category>
		<category><![CDATA[SNCR]]></category>
		<category><![CDATA[Social Media Adoption]]></category>
		<category><![CDATA[Society of New Communications Research]]></category>

		<guid isPermaLink="false">http://www.360PRBlog.com/?p=2621</guid>
		<description><![CDATA[Some of the smartest minds in social media gathered recently at the Society of New Communications Research (SNCR) Symposium at Harvard for a discussion of the group’s latest research findings. This is my third year attending the event and it has been hugely interesting to see the progression of each of SNCR’s studies. A couple [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Media Lessons from ’08 Campaign Resonate Today</title>
		<link>http://www.360PRBlog.com/2011/11/02/social-media-lessons-from-%e2%80%9908-campaign-resonate-today/</link>
		<comments>http://www.360PRBlog.com/2011/11/02/social-media-lessons-from-%e2%80%9908-campaign-resonate-today/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 19:51:16 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[Events and Conferences]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Council of PR Firms]]></category>
		<category><![CDATA[Council of Public Relations Firms]]></category>
		<category><![CDATA[Critical Issues Forum]]></category>
		<category><![CDATA[Robert Gibbs]]></category>

		<guid isPermaLink="false">http://www.360PRBlog.com/?p=2618</guid>
		<description><![CDATA[By Rob Bratskeir At last week’s Critical Issues Forum, Former White House Press Secretary Robert Gibbs boldly declared, “2012 will be the Twitter election,” adding that in today’s Washington, rapid response comes by the tweet, not the press release.  Gibbs’s thought-provoking keynote address at the Council of Public Relations Firms’ annual meeting illustrated and interpreted [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Overhaul &#8211; What Will It Mean for Marketers?</title>
		<link>http://www.360PRBlog.com/2011/09/27/facebook-overhaul-what-will-it-mean-for-marketers/</link>
		<comments>http://www.360PRBlog.com/2011/09/27/facebook-overhaul-what-will-it-mean-for-marketers/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 16:33:33 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Facebook Changes]]></category>
		<category><![CDATA[Facebook Marketing]]></category>
		<category><![CDATA[Mashable]]></category>

		<guid isPermaLink="false">http://www.360PRBlog.com/?p=2584</guid>
		<description><![CDATA[By John LeRoy As you may have heard, Facebook announced some MAJOR changes to the platform last week that have already begun to roll out.  The most significant of these changes is the complete overhaul of personal Facebook profiles into the new “Timeline” format.  For a full breakdown of what changes Facebook users can expect [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Changes A-Twitter</title>
		<link>http://www.360PRBlog.com/2011/09/13/changes-a-twitter/</link>
		<comments>http://www.360PRBlog.com/2011/09/13/changes-a-twitter/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 17:59:42 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Ragan]]></category>
		<category><![CDATA[Twitter Ads]]></category>
		<category><![CDATA[Twitter Apps]]></category>
		<category><![CDATA[Twitter Changes]]></category>

		<guid isPermaLink="false">http://www.360PRBlog.com/?p=2579</guid>
		<description><![CDATA[By John LeRoy Twitter has announced some changes to its feature-set in recent weeks, some of which will impact the ways that PR professionals and their clients use the platform.  You can read a previous Ragan post about the changes here, but here is a quick overview of some of the changes and what they [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Foursquare, You’ve Come a Long Way, Baby.</title>
		<link>http://www.360PRBlog.com/2011/08/22/dear-foursquare-you%e2%80%99ve-come-a-long-way-baby/</link>
		<comments>http://www.360PRBlog.com/2011/08/22/dear-foursquare-you%e2%80%99ve-come-a-long-way-baby/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 20:32:04 +0000</pubDate>
		<dc:creator>SkyeMcIntyre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[MovieTickets.com]]></category>
		<category><![CDATA[SongKick]]></category>

		<guid isPermaLink="false">http://www.360PRBlog.com/?p=2551</guid>
		<description><![CDATA[Foursquare has made some exciting upgrades since the last time we “checked in.”  Most recently, the geolocation service announced several partnerships sure to enhance user experience, whether it’s sports, movies or music that you fancy. Through brand new relationships with ESPN, MovieTickets.com and the concert-tracking website SongKick, users will now be able to check-in to [...]]]></description>
		<wfw:commentRss>http://www.360PRBlog.com/2011/08/22/dear-foursquare-you%e2%80%99ve-come-a-long-way-baby/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Impact and Purchase Intent – Some Stats&#8230;</title>
		<link>http://www.360PRBlog.com/2011/08/19/social-media-impact-and-purchase-intent-%e2%80%93-some-stats/</link>
		<comments>http://www.360PRBlog.com/2011/08/19/social-media-impact-and-purchase-intent-%e2%80%93-some-stats/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 19:18:15 +0000</pubDate>
		<dc:creator>EliciaBasoli</dc:creator>
				<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Consumer Social Media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Performics]]></category>
		<category><![CDATA[ROI Research]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

		<guid isPermaLink="false">http://www.360PRBlog.com/?p=2547</guid>
		<description><![CDATA[It is concept that has been a staple of Marketing for decades – people rely on the opinions of others to make purchase decisions. Good old fashioned word-of-mouth information sharing used to occur mostly offline, but social channels now let consumers communicate more easily and more often. To companies and communications professionals, social media allows [...]]]></description>
		<wfw:commentRss>http://www.360PRBlog.com/2011/08/19/social-media-impact-and-purchase-intent-%e2%80%93-some-stats/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>#140Conf NYC</title>
		<link>http://www.360PRBlog.com/2011/06/17/140conf-nyc/</link>
		<comments>http://www.360PRBlog.com/2011/06/17/140conf-nyc/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 14:25:10 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[Events and Conferences]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[140 Conference]]></category>
		<category><![CDATA[Adam Ostrow]]></category>
		<category><![CDATA[Ann Curry]]></category>
		<category><![CDATA[Cory Booker]]></category>
		<category><![CDATA[Deepak Chopra]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[Marc Ecko]]></category>
		<category><![CDATA[NPR]]></category>
		<category><![CDATA[Syracuse]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.360PRBlog.com/?p=2488</guid>
		<description><![CDATA[By John LeRoy Many of the “who’s who” of social media converged upon 92nd Street in New York City for the 140 Characters Conference this week for a two-day session comprised of rapid-fire presentations from more than 140 speakers and presenters.  Among them were TODAY Show’s Ann Curry, Mashable’s Adam Ostrow, Marc Ecko, Cory Booker [...]]]></description>
		<wfw:commentRss>http://www.360PRBlog.com/2011/06/17/140conf-nyc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing; We&#8217;re All Ears</title>
		<link>http://www.360PRBlog.com/2011/05/26/social-media-marketing-were-all-ears/</link>
		<comments>http://www.360PRBlog.com/2011/05/26/social-media-marketing-were-all-ears/#comments</comments>
		<pubDate>Thu, 26 May 2011 21:21:14 +0000</pubDate>
		<dc:creator>SkyeMcIntyre</dc:creator>
				<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[Events and Conferences]]></category>
		<category><![CDATA[Industry Organizations]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[PR Industry]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Mitx]]></category>
		<category><![CDATA[Social Media Listening]]></category>
		<category><![CDATA[Successful Social Marketing]]></category>

		<guid isPermaLink="false">http://www.360PRBlog.com/?p=2456</guid>
		<description><![CDATA[To call all PR people social butterflies would be a generalization. If you don’t consider yourself an extrovert, however, you’re probably in the wrong profession. It’s our job to gain awareness for our clients, and in doing so, we do a LOT of talking. The panel I attended yesterday, Successful Social Marketing: Cultivating Advocates and [...]]]></description>
		<wfw:commentRss>http://www.360PRBlog.com/2011/05/26/social-media-marketing-were-all-ears/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook reaches out to agencies with new community site</title>
		<link>http://www.360PRBlog.com/2011/04/21/facebook-reaches-out-to-agencies-with-new-community-site/</link>
		<comments>http://www.360PRBlog.com/2011/04/21/facebook-reaches-out-to-agencies-with-new-community-site/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 14:43:21 +0000</pubDate>
		<dc:creator>EliciaBasoli</dc:creator>
				<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Facebook Studio]]></category>
		<category><![CDATA[Social Media MArketing]]></category>

		<guid isPermaLink="false">http://www.360PRBlog.com/?p=2404</guid>
		<description><![CDATA[Earlier this week Facebook launched a new website for ad and PR agencies. Facebook Studio showcases examples of organizations that are using the platform to reach &#38; engage with consumers and the site includes a Gallery of work, a Spotlight section, and an Awards section. The Studio also provides a venue for discussion around the [...]]]></description>
		<wfw:commentRss>http://www.360PRBlog.com/2011/04/21/facebook-reaches-out-to-agencies-with-new-community-site/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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