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It was 360’s turn to host the bi-monthly meeting of our Converge agency network this month.  The regular meeting of the Converge member firm partners coincided with a Converge Digital professional development session, which we also hosted.  The meetings brought partners and digital staff from the Converge member firms from across the US to Boston, including:  Carmichael Lynch Spong, Duffey Communications, M Booth, rbb Public Relations, The Rogers Group and Vollmer Public Relations.

Our new DC member firm, Harbour Group, was also represented by partner Richard Mintz, who served as press secretary for Sen. Clinton when she was in the White House during her husband’s presidency.  Harbour Group is a great addition to Converge, giving us a strong, plugged-in public affairs presence in Washington for clients who need it. [Read more →]

Filed under: 360 Public Relations, Digital PR, Events and Conferences, PR Industry by LauraTomasetti - 3 Comments →

The New England Publicity Club held their annual Bell Ringers Awards event Monday. There were a record 321 entries this year, and 360 took home 7 awards on behalf of clients.

Courtney, Carrie, Elicia and Jackie did their best red carpet strut up to the stage and Master of Ceremonies Billy Costa of KISS 108 and New England Cable News’ “TV Diner” (who bantered about being a Crock-Pot fan when our campaign was recognized!). One of the best things that comes from an event like this is the opportunity to spotlight the account teams, who are in the trenches on a daily basis pulling out results for their clients. Trust me, PR is not as glamorous as it’s made out to be (unless you’re in L.A.).

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Filed under: Events and Conferences, PR Industry by LauraTomasetti - No Comments →

If we’re in a recession, it sure wasn’t apparent at last night’s SABRE awards event in New York. Held at the glamorous Cipriani across from Grand Central Station, the event had PR’s finest lining up behind red velvet ropes to get in. 360 was there, with programs nominated in three categories (one of which we won for best Media/Magazine Placement).

Our Converge™ network partners were out in force – with Carmichael Lynch Spong, rbb Public Relations and M. Booth & Associates all nominated. rbb won a Gold SABRE in the Corporate Image category for Florida Power & Light’s Storm Secure Program, and Carmichael grabbed two awards, a Gold in the Trade Show category for Sherwin-Williams Paint Stores Group and a Silver for the cleverly named “On Your Bark, Get Set, PETCO!” campaign.

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Filed under: Events and Conferences, PR Industry by LauraTomasetti - 1 Comment →

As most of you are well aware by now, former Live with Regis & Kathie star Kathie Lee Gifford has joined the ranks of Matt Lauer and Meredith Vieira. Dubbed “America’s most meaninglessly controversial figure” by the Washington Post, Kathie Lee, 54, has emerged from retirement to co-host the fourth hour of NBC’s Today Show. [Read more →]

Filed under: Media and Press, PR Industry by MikeRush - 3 Comments →

Let’s face it. The business world needs interns.

And I’m not just saying that because I was one once (actually three times). As May and graduations approach, it brings me back to all those summers scrambling to get my resume into pristine shape, picking up my suits from the cleaners and hunting for an internship.

But enough reminiscing. Let’s get to the “here and now”. As the seasons change, so often do the faces of interns looking to gain valuable experience outside of the classroom. Here at 360, we recently bid farewell to a rock star group of spring interns, and are now gearing up for the summer talent to arrive (coping with the lack of interns in between semesters can be rough – but we persevere).

The ROI in interns for 360, and any company for that matter, is clear. Media lists get built and perfected, mailers are shipped, event details are buttoned down, all with the help of interns. But what about the interns’ experience? Was it worth giving up hours that could have been spent doing homework, enjoying the college experience with friends, or simply taking a break from papers and exams? According to a Recent Survey conducted by the National Association of Colleges and Employers, the answer is yes. In 2007, nearly 36 percent of new college graduates were hired by the companies where they previously interned.

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Filed under: 360 Public Relations, PR Industry by JohnLeRoy - No Comments →

One of the oldest tricks in the proverbial PR handbook is to leverage a brand’s anniversary. The timely news hook of an anniversary makes this strategy effective and the campaign put in place surrounding it (such as a brand fan event, partnership, or limited edition product release) is what completes the “story.”

We’ve worked with a number of clients on anniversary campaigns. Bear with me as I geek out for a minute…. One year ago today we helped Turbine launch the award-winning massively multiplayer online game (MMO) The Lord of the Rings Online. To celebrate, Turbine has released tons of new game content, new pricing options and in-game events.

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Filed under: Media and Press, PR Industry, Video Games by EliciaBasoli - No Comments →

This is my first official post on the 360 blog and I’ve decided to tackle a hot topic …industry awards! Is it just me or does anyone else feel a mini panic attack coming on when the first Call for Entries is announced? We all dream of plaques and speeches (”I’d like to thank the Academy, my mother and the tech guys who fixed that pesky spam issue…”). Then reality sets in. Wait a minute, who’s going to write these? And, perhaps most important, who the heck is going to compile the binder? Is the first aid kit stocked with Tums? It’s no secret that award submissions take a lot of work. But there’s a great sense of accomplishment when all is said and done. While it’s not my all-time favorite activity, awards are an important vehicle for raising the bar and recognizing best practices in the PR industry.

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Filed under: 360 Public Relations, PR Industry by CarrieKocik - No Comments →

It’s hard to escape the buzz about marketing to moms these days. At 360, we’re entrenched in the mom market, and conferences dedicated exclusively to the mom market have sprung up in recent years (M2Moms is a prime example). But let’s not forget the dads - who, pardon the pun, offer fertile ground for marketers too. I’m not talking about the sliver segment of stay-at-home dads. More important than how much time dad spends at home is his level of participation in the parenting partnership. If you’re interested in more on this “dad factor,” the following 360PR article, published in The Council of PR Firms’ Firm Voice earlier this month, may be of interest.

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Filed under: PR Industry, Parenting by LauraTomasetti - No Comments →