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As the nation gears up for Independence Day, drivers in California and Washington are beginning to declare independence from their hand-held cellphones (at least while they are behind the wheel, according to new legislation that goes into effect today). California and Washington join a growing list of states nationwide that are cracking down on drivers who take their hands off the wheel to hold a cell by enacting “hands-free” laws. With these new laws, drivers must weigh their options. They can a) continue using mobile phones at the risk of getting a ticket, b) stop talking on the phone altogether while driving, or c) purchase a Bluetooth headset that allows them to talk and have both hands on the wheel.

For our client, Jabra, which makes Bluetooth headsets, option C has presented a clear opportunity. In preparation for the new legislation, we have been diligently reaching out to media in these markets to inform them of the legal and safety issues at hand, and also to let them know what Bluetooth options are available to drivers. According to a study, discussed in this MSNBC Article, 300 lives will be saved in California alone with the hands-free driving laws, indicating the switch to headsets in the car may make driving safer. [Read more →]

Filed under: Cause-Related, Mobile Industry by JohnLeRoy - No Comments →

Yesterday marked the opening day of the first ever Digital Downtown event at the World Financial Center in New York City. I was in attendance on behalf of our client, Jabra - a primary sponsor - and was lucky enough to spend the day mingling with members of the press and fellow consumer electronics industry representatives (it truly was a pleasure to meet and speak with you!)

The Financial District location was central to Digital Downtown. The overall concept was to design an event that would “serve the one-on-one information needs of high-income consumers who need a convenient way to learn about the latest new products without leaving the Financial District.”

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Filed under: Events and Conferences, Mobile Industry by JohnLeRoy - No Comments →

When the taxi pulled up to the Las Vegas Convention Center, the first thing I noticed was a sign that said “International Pizza Pavilion” right out side of the convention center food court. Score! After a longer than usual flight to Vegas, I was so hungry I had nearly forgotten why I was back at this convention center only two short months since I was last there - oh right, CTIA, the annual wireless convention (and, proving that there is a convention for absolutely everything, apparently the annual pizza makers convention! READ: no actual “pizza pavilion” - apparently just booths upon booths of cheesy slices for those registered for the event. I had to settle for turkey on white).

Our newest client, GN US and its Jabra brand, was showing off their full product line in a great looking booth that really stood out. With their bright yellow Jabra logo raised high above all of the other signage, it popped against the sea of black, white and gray booths. I was schooled on the latest headsets and added some fun new acronyms to my PR toolbox ($5 to anyone reading this that knows what A2DP and DSP stand for). GN unveiled the new Jabra BT4010 Bluetooth Headset that has a “smart display” LCD screen that shows you the battery level, connection status and call status. Very cool!

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Filed under: Events and Conferences, Mobile Industry by StaceyClement - No Comments →