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We are working with Stop & Shop and Giant Food on a program they recently launched called the “Real Deal,” which offers consumers special savings on summer essentials (think everything from sunscreen to hot dogs) through Labor Day.

As part of our plan to spread the word about the initiative we are working with Mary Nolan of the new Food Network show “Chic & Easy.” We are offering Mary to local morning shows to share her tips on how to throw “Summer Parties on a Shoestring Budget.” Last week I traveled to Baltimore and Washington D.C. to help execute two segments… and “Onion Girl” was born.

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Filed under: Food Industry, Media and Press by CarolinePierce - No Comments →

This past April, the Audit Bureau of Circulations reported that U.S. newspaper circulations fell significantly again with the exception of the largest two big-league players, USA Today and The Wall Street Journal, which were up just half a percentage point.

Although this news isn’t all too shocking considering newspaper circulation has been on a declining trend since the 1980s, the societal implications are significant. The obvious implication is that we’re becoming an increasingly mobile, web-based culture.  But it’s not that we’re digesting news, information, and entertainment online that is earth-shattering.

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Filed under: 360 Public Relations, Internet, Media and Press, Uncategorized by MikeRush - No Comments →

As most of you are well aware by now, former Live with Regis & Kathie star Kathie Lee Gifford has joined the ranks of Matt Lauer and Meredith Vieira. Dubbed “America’s most meaninglessly controversial figure” by the Washington Post, Kathie Lee, 54, has emerged from retirement to co-host the fourth hour of NBC’s Today Show. [Read more →]

Filed under: Media and Press, PR Industry by MikeRush - 3 Comments →

One of the oldest tricks in the proverbial PR handbook is to leverage a brand’s anniversary. The timely news hook of an anniversary makes this strategy effective and the campaign put in place surrounding it (such as a brand fan event, partnership, or limited edition product release) is what completes the “story.”

We’ve worked with a number of clients on anniversary campaigns. Bear with me as I geek out for a minute…. One year ago today we helped Turbine launch the award-winning massively multiplayer online game (MMO) The Lord of the Rings Online. To celebrate, Turbine has released tons of new game content, new pricing options and in-game events.

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Filed under: Media and Press, PR Industry, Video Games by EliciaBasoli - No Comments →

I was going through the mail last weekend when a catalog from Design Within Reach caught my attention.

They ask what seems to be a very simple question, “What Is Green?” But there certainly isn’t a simple answer. Sustainable, eco-friendly, recycled, recyclable, up-cycle, carbon footprint, low VOC, Greenguard, LEED, renewable energy, global warming, carbon emissions, and the list goes on. What does it all mean?

“Green” and “eco-friendly” are part of our everyday vernacular. According to a recent article in PR Week, the number of media covering green products and topics has more than tripled in the last 18 months. I have four magazines at my desk and three of them promote green articles on their covers. Newsweek asks “Who’s the Greenest of Them All?” Woman’s Day offers tips to “Save Money, Go Green.” Wondertime wants to get the kids involved, with “The Green Project Kids Can’t Resist.”

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Filed under: Green Marketing, Media and Press by CarolinePierce - 2 Comments →