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John and I attended the 8th Boston Social Media Breakfast (SMB8), which was held this morning at Ryles Jazz Club in Inman Square. Five speakers shared their views and case studies pertaining to online video, including Larry Lawfer from YourStorys, who spoke about his work with CVS Pharmacy and New York Life, and Rob Lane of Overlay.TV, who spoke about Smirnoff, among other case studies.

In addition, the first to present were Emily Belyea and Ben Grossman of Emerson College (my alma mater). They presented their “Talk to Running Man” campaign, which was a great example of how a company might utilize online video to build a community and garner attention for a brand online. The campaign actually placed 1st at the American Advertising Federation’s New England District advertising competition and 5th at the National level!

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Filed under: Digital PR, Events and Conferences, Internet by EliciaBasoli - No Comments →

This past April, the Audit Bureau of Circulations reported that U.S. newspaper circulations fell significantly again with the exception of the largest two big-league players, USA Today and The Wall Street Journal, which were up just half a percentage point.

Although this news isn’t all too shocking considering newspaper circulation has been on a declining trend since the 1980s, the societal implications are significant. The obvious implication is that we’re becoming an increasingly mobile, web-based culture.  But it’s not that we’re digesting news, information, and entertainment online that is earth-shattering.

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Filed under: 360 Public Relations, Internet, Media and Press, Uncategorized by MikeRush - No Comments →

Nearly 10,000 entries were submitted from more than 60 countries for the 12th Annual Webby Awards. Just this week, winners were named in over 100 categories. I haven’t even come close to browsing all of the winners (if I did there is no way I would have accomplished anything else today), but wanted to share a few favorites that are using the web in wonderful ways. There’s a handful - dig in…

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Filed under: Digital PR, Internet by EliciaBasoli - No Comments →