Summer starts late in Boston but one sure sign it has arrived is the opening of our local farmers’ markets. 360PR’s office is just a few steps from a small but wonderful little farmers’ market in Copley Square that just reopened for the season.
I was going through the mail last weekend when a catalog from Design Within Reach caught my attention.
They ask what seems to be a very simple question, “What Is Green?” But there certainly isn’t a simple answer. Sustainable, eco-friendly, recycled, recyclable, up-cycle, carbon footprint, low VOC, Greenguard, LEED, renewable energy, global warming, carbon emissions, and the list goes on. What does it all mean?
“Green” and “eco-friendly” are part of our everyday vernacular. According to a recent article in PR Week, the number of media covering green products and topics has more than tripled in the last 18 months. I have four magazines at my desk and three of them promote green articles on their covers. Newsweek asks “Who’s the Greenest of Them All?” Woman’s Day offers tips to “Save Money, Go Green.” Wondertime wants to get the kids involved, with “The Green Project Kids Can’t Resist.”
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