360PR Blog

360 recently hosted members of the new Boston Parent Bloggers Network for a discussion on what’s next for bloggers and brands and what’s working now.  The meeting was spurred by a rigorous schedule of blogger events we have underway this fall for an array of brands.

We’ve had great turnout at our first few events.  But if you’re a blogger, how many events for how many brands can you get to in a given week, especially if blogging is a part-time gig as it is for many?  And how can agencies and brands take it the next level?

All of the bloggers we met with are active on Twitter – some to promote their blogs and give-aways and others for purely social reasons.  The group agreed that on the whole Twitter is a platform for influencers, not the average consumer.  Facebook is also part of bloggers’ daily routines and bloggers “like” brands that fit their lifestyle.  If you’re not interacting with bloggers on Facebook, consider how you can.

Bloggers stressed that once they have become invested in a brand by participating in events, writing posts, etc., they expect to be kept in contact with.  The best programs, like relationships, are ongoing.  For example, a food council sent a different “recipe in a box” to bloggers every month for a year.

Bloggers said they’ll continue to take the time to go to events, but certain times work better than others – for mom bloggers it’s Monday-Thursday mid-morning, after school, or after 7PM.

Virtual events are catching on with busy bloggers.  Some factors for success include special access to a celebrity or other high-profile speaker, a charitable tie-in, and limiting the event to no more than one hour.

We talked about the value of tapping into existing events instead of, or to supplement, your own.  Conferences like Type A Mom, Blissdom and Blogalicious are drawing hundreds of bloggers and offer a captive audience for quality interactions.  But you have to have a strategy to stand out.

Bloggers are also interested in ambassadorships, which might entail producing content for a brand – a video series, for example.

When asked how they measure their influence and success, bloggers cited their loyal readers and the quality of their writing as most important.  It’s that personal relationship with their readers that continues to differentiate blogs from traditional media.  Brands that are succeeding in the blogosphere have a similar respect for bloggers, and an ongoing, integrated approach.

Many thanks to Christy Matte, Jodi Grundig, Erin Furey, Melanie Feehan and Kate Hayes for contributing their time and insights for this post.

Filed under: 360 Public Relations, Blogger Relations, Boston, Digital PR, Marketing to Moms, Social Media by LauraTomasetti - No Comments →

Some say that email is dead, but while email may be considered an “older” form of communication in the context of the “social media revolution”, it is still integral to direct-to-consumer communication. And, the two mediums are actually complimentary.

Email is alive and well. In the simplest sense, social networks still rely heavily on email systems to trigger consumers’ interactions online – i.e. an email telling you that Johnny has just sent you a message on Facebook or Sally has requested to be your friend.

Studies have found that consumers are using both email and social media to keep tabs on their favorite brands. Check out this graph, a result of ExactTarget’s “Subscribers, Fans and Followers” study from earlier this year:

Clearly, there is an overlap – consumers are not just using one medium or the other. The majority are still using email, and complimenting it with a profile on other networks.

In a blog post from Nielsen about their examination of the relationship between email consumption and social media use, it was found that very often the people who are highly engaged in social media are also those that consume the most email. Social media was found to make people consume email even more, not less, and in particular for the highest social media users.

Further, in a separate report from GetResponse about the integration of social media and email marketing, it was found that emails that included options like “Share on Facebook or Twitter” generated a 30% higher click-through rate than emails without these options. Reason to start integrating social media and emails? Yes.

With all of that said, email marketing is most definately still relevant and, in fact, is complimentary to the “relationship building” aspect that is now so key in most PR/ Marketing campaigns.

What do you think?

Filed under: Consumer Marketing, Digital PR, Email Marketing, Interactive Marketing, Social Marketing, Social Media by EliciaBasoli - 1 Comment →

By John LeRoy

Would you give a hyper child a cup of coffee?  Most would answer “of course not,” but in a way this is what Google has done with its introduction of the Instant feature.  The attention span of today’s society seems to be shrinking by the second with the overwhelming amount of information that we consume each day.  Google’s new predictive thinking search feature throws a curve ball into this mix. Now, even when an individual may know EXACTLY what they are searching for, Google brings up new search results for each letter you type.  While this would be helpful in theory, it can prove to be the ultimate distraction.

In the short time I have been using Instant, I have found myself surfing web pages that had absolutely nothing to do with my original purpose for using Google, simply because of the options that Google brought to me.  Don’t get me wrong – I think that just about everything Google does is brilliant.  But Instant may have crossed the line, for me, from being useful to distractive.  In the hopes of maintaining focus, I have actually turned Instant off on my work computer.

On the other hand, and from a brand standpoint, this blog post touches on brand “winners” with Instant.  For example, when the letter “T” is typed, Target is the first website you will be directed to.  This must, I would imagine, impact the site traffic of certain brands immensely.  At the same time, where there are winners, there are losers.  It will be interesting to study the changes in site traffic as a result of Google Instant, and especially which of those brands took a hit after the introduction of Instant.

In closing, I came across this entertaining video on YouTube that I think sums up the power of Google Instant through one of the most fitting songs possible:

What are your thoughts on Google Instant?

Filed under: Digital PR, Interactive Marketing, Internet by Admin - No Comments →

A dress made of meat, Nicole “Snooki” Polizzi, and a DJ spinning the hottest records of the year while wearing a giant, glowing head resembling Mickey Mouse’s noggin.  Only at the MTV Video Music Awards.

The annual awards ceremony isn’t just a celebration of the most notable music videos of the year prior, but a cultural phenomenon buzzed about as much for the night’s star-studded appearances and often outrageous performances as it is for the music. 

According to CNN.com’s The Marquee Blog and an MTV press release, Sunday night’s live airing of the awards pulled in the largest audience of any telecast on MTV since 2002.  Whether to see Lady Gaga’s sure-to-be outlandish wardrobe choices, or Kanye’s apology (if you can call it that) to Taylor Swift after last year’s infamous spotlight-stealing incident, a reported 11.4 million people tuned in to watch the drama unfold.  In addition to watching the show, people were also tweeting about it.  LOTS of people.  TechCrunch reported that over 1.5 million tweets referring to the show had been sent in the three hours after the broadcast began.  MTV helped drive the Twitter frenzy, implementing their own Twitter tracker (image above) into the show’s broadcast, aiming to make the awards a trending topic.

We can’t wait to see what next year’s awards hold.  If Ellen Degeneres has anything to do with it, it might include veggie bikinis.

Filed under: Digital PR, Internet, Social Marketing, Social Media, Social Networking by SkyeMcIntyre - 1 Comment →

Bloggers felt the embrace of brands who planned out involving and playful interactions for them at BlogHer10. There was every manner of entertainment at the show, from happy mascots and hi-energy dance floors, to coloring stations and full-on hair salons!

At this year’s event in particular, I was struck by how many bloggers were turned into brand “spokespeople” right in front of my very eyes through highly creative and video-worthy stunts and campaigns.

In a nutshell, putting bloggers on camera talking passionately about a particular topic led to a whole lot of third-party endorsements for brands. On the flip side, bloggers didn’t seem to mind their starring role in the brand videos; in fact they seemed to welcome the opportunity to be on camera, bringing to mind the possibility of a future BlogHer Reality TV series?

Please read my short letters to the brands to learn why they were the video stand-outs, extending their brand through video in the most distinctive ways.

Dear Walmart,

You are very bright.

I applaud your focus on selling products that sustain people and the environment, and I admire that you knew it would be the perfect theme for BlogHer. I like how you took a page from the Grammy’s playbook by inviting bloggers who are passionate about the quality of life on our planet to tweet their “bright” ideas for creating a sustainable future, and then feeding their tweets in real time on the giant video screen at your booth for everyone to see.

You were also genius to offer a professional video booth for bloggers to record their ideas and share them on your YouTube page and sustainability site. Having dozens of female bloggers raving about sustainability on your website is an endorsement that means way more than any paid advertising. But you already knew that. It also didn’t hurt that you had super knowledgeable folks staffing your exhibit – they were all brilliant.

Sincerely,

Cindy

Hello Jimmy Dean,

You brought a lot of sunshine to BlogHer.

Apart from the fact that I love sausage breakfast sandwiches, who wouldn’t love meeting the “hot” celebrity from your famous Jimmy Dean commercials? As if that weren’t enough, having the chance to star in a video with the “Sun” was a marketing move that really made me melt.

In the other part of your booth galaxy, I enjoyed talking to the friendly Hillshire Farms Chef who happily took the time to make me a custom, savory sandwich. She also gave me the 411 on the “Fresh Taste Challenge Sandwich Showdown” hosted by Padma Lakshmi that had 16 bloggers competing Top Chef-style to become the champion. The really great twist in my opinion was inviting three elementary school kids to judge the goods and decide the winners (they loved the sandwich ka-bob!). Talk about great content for the Hillshire Farms YouTube site, not to mention that the 16 bloggers have most likely already streamed the video on their own blogs.

All the best,

Cindy

Dearest Yahoo! Shine,

You inspire me.

It’s really good news that you are dedicated to offering online advice and information to women, and you were very clever to extend your “You. Reinvented” brand campaign to BlogHer10. After all, what’s more inspiring than stories of women who are reinventing their lives?

I was spell-bound by your fashion news-room set-up where you invited bloggers to share their “reinvention” stories on camera. I was so enamored with the idea, that I decided that I must reinvent myself in time to participate in your video show at BlogHer11.

Good for you for not only curating the blogger videos on Yahoo!, you also smartly gave embeddable videos to each of the participating bloggers so they could easily share on their blogs too. The idea that one woman’s voice on one lone blog may not change the world–but together, they wield quite a bit of power with other women is very classy.

As ever,

Cindy

P.S. I would be remiss to not offer a shout-out to the Tempur-Pedic folks for being cheeky and dressing up in pajamas, and also for jumping on the video content bandwagon with their “Ask Me” professional photography booth.

That’s a wrap.

Filed under: 360 Public Relations, Blogger Relations, Consumer Marketing, Digital PR, Events and Conferences, Green Marketing, Internet, Marketing to Moms, Social Marketing, Social Media, YouTube by Admin - 2 Comments →

I am positively giddy with excitement about the implications of the command social media performance this week by the super-suave Isaiah Mustafa and the Old Spice digital and creative team. They produced 160 personalized videos in 48 hours as the viral online extension of their award-winning manmercials. As a result, Old Spice’s Twitter account acquired tens of thousands of new followers and The Old Spice YouTube channels have been viewed over 58 million times. Without a doubt, the Old Spice social media invasion was not only brave, but has seriously raised the bar on what it now means to create buzz and human-time engagement on the web.

What came off as an easy and breezy, dare I say organic execution on social media was undoubtedly a vast and deliberate production, orchestrated by dozens of Wieden + Kennedy writers, art directors, producers, editors and social media strategists, not to mention the camera and lighting crew, teleprompter worker person, etc. I can imagine the studio in Portland might have resembled Cape Canaveral when NASA readies to launch a shuttle into space.

The team averaged around 7 minutes to make each video, and released several videos per hour, responding in what felt like real-time to fans, stars and internet celebrities from Twitter, Facebook, Reddit, blogs and more. Check out the top 10 hottest videos here. Beyond the sheer creative talent at Weiden + Kennedy, there also had to be a sizeable creative and digital budget to support the production of so many well-lit commercials, not including Mustafa’s compensation (he is so handsome and clever he should ask for a raise anyway).

In an interview, the head of Digital for Weiden + Kennedy said that the digital push began with the notion of the character responding to people about the TV commercials. He said, “We knew there was a massive love for this guy and what people wanted was to be in the shower with him. So that’s where we started from.” The agency decided to really center the push around YouTube and Twitter. YouTube hosted the videos, while Twitter provided the bulk of the distribution.

The team made savvy moves. They activated influencers by pre-producing videos for people such as Perez Hilton, 4chan, and AdFreak, posting them on their blogs and @replying to them on Twitter. They also activated communities such as DIGG and Reddit. For example, they knew that Digg Founder Kevin Rose was sick so they made a get-well video for him and posted it on Digg with the title “Get Well, Kevin Rose! The video became the top content on Digg with over 5,000 Diggs. They even created a call for comments on Reddit and posted a time-stamped picture of Isaiah saying Hi to Reddit. And they bought a Twitter ad campaign to feature the push as a trending topic.

All of these tactics combined helped the Old Spice brand activate large communities and drum up buzz before they had even rolled out 10 videos. The social media team then scoured the Web for comments related to the campaign and fed the ones that were either funny or from interesting sources to the creatives, who determined which would make good fodder for the videos. It was clearly all a big commercial, but kudos to the creatives for being tongue-in-cheek and for talking about the use of Old Spice in a way that felt light hearted and fun. Mustafa’s baritone voice and convoluted wordplay made for such entertaining delivery. He even made us laugh and cry with this video to his daughter who posed a question to him on Twitter.

I don’t know if this campaign will help sell more Old Spice, but I do know that I no longer think of Old Spice as a Fuddy-Duddy brand. Smells like success to me!

Thank you, Old Spice and Wieden + Kennedy, for spicing up the viral marketing landscape.

Filed under: Consumer Marketing, Digital PR, Internet, PR Industry, Social Marketing, Social Media, advertising by Admin - 2 Comments →

With another wildly successful 360 “Tweet and Eat” lunch under our belts, we are not only a few pounds heavier, but are also fully up to speed on recent hits and misses of digital marketing and PR.  Some of the case studies shared during lunch were so great we just couldn’t keep them to ourselves!  Here are a few of the highlights:

Vitamin Water and Eclipse (movie) Facebook Contest - Surrounding the release of the third Twilight movie, Eclipse, Vitamin Water launched a new Vampire-like drink. To promote it, they launched an Eclipse contest on their Facebook page where fans could win tickets to see the movie and unlock exclusive Eclipse posters! For such a fan-brand, this campaign is smart and engaging for the user. A no brainer!

Denny’s Menu Misprint = FAIL! - An older example, but one worth mentioning is from earlier this year when Denny’s misprinted the company’s Twitter handle on menus that were distributed to 1,500 Denny’s locations across the country. The menus asked customers to “join the conversation” by checking out the Twitter.com/dennys handle, which does not actually belong to Denny’s. Moral of the story? Pay closer attention to the details. More details in this CNET article.

Orbit Gum Web Shorts – In June, Orbit Gum launched a series of HILARIOUS web video shorts staring comedien/actors Jason Bateman and Will Arnet. This must have cost Wrigley’s a fortune, but it seems to be doing really well so far. The first video, Prom Date, has recieved over 220K views on YouTube!

And, it’s not really a case study, but for fans of “The Office,” character Ryan started his own social network called “Woof.” Check it out for a good Friday afternoon laugh.

Filed under: 360 Public Relations, Digital PR, FaceBook, Social Media by EliciaBasoli - No Comments →

Founded in 2003, Skype offers a solution to astronomical phone bills resulting from long-distance calls.  It’s also pretty fun to use.  If you have a webcam, simply download the software, find other friends who Skype, and you’re video chatting in no time.  And did I mention it’s free?!

In addition to video calls (you can make free audio calls, too), you can also use Skype for sending files and instant messaging, making it a great tool for both personal and professional use.  Most recently, at this week’s CEA Lineshows, Skype unveiled Skypekit, allowing internet-connected devices and apps to use audio and video calls.  In other words, it won’t be long before you’re connecting with Skype on your BlackBerry, in your car, even on your watch.

In terms of its popularity, the numbers are pretty staggering.  Skype reports that at peak times, up to 23 million people are using the service.  It’s also responsible for 12% of international calling minutes. 

Even Oprah Skypes!

The verdict: RT.  In my opinion, Skype is one of the coolest services available on the net.

Filed under: Digital PR, Internet, Social Networking by SkyeMcIntyre - 3 Comments →

The little black dress has always been a classic addition to any woman’s wardrobe, but could you wear one for a whole year? Sheena Matheiken did.

Sheena set out on a one-year journey, the “Uniform Project,” last May to exercise sustainable fashion and raise money for children in India. Every day she reinvented her outfit with recycled and donated accessories, which were photo-documented and posted on the Uniform Project blog daily.

Through a very savvy use of social media, Sheena and the Uniform Project were able to raise $94,958 and send 263 children to school. Take a look at the video below featuring all 365 outfits!

Uniform Project Picture Book from The Uniform Project on Vimeo.

What are some other examples of people using social media to raise money for charity?

Filed under: Cause-Related, Charity, Digital PR, FaceBook, Internet, Social Media, Social Networking by Admin - 2 Comments →

Parents don’t let kids social network alone.

That’s the thinking behind Togetherville, a juvi-social network where the 10 and under set can hang out with their parents online and give social networking a whirl in a safe online neighborhood.

It’s free to join and parents create their child’s account through their own Facebook log-in. Parents can “play” with their kids online – hence the together in Togetherville – and can approve or reject friends that their children ask to bring into their neighborhood. Creator Mandeep Singh Dhillon told CNET.com that it’s all about creating accountability. He said, “Togetherville allows parents to create neighborhoods of the real people in their child’s life to be around their kid as they grow up online.”

Similar to Disney Digital Books, the site looks different for parents and children. And in this kiddie-size version of Facebook, your kids can comment on a status update using canned responses called “quips.” The site does let kids write their own free-form messages, but they must be approved by the parent before being sent. From the kids site, the games, videos and other activities are all pre-screened and no ads are allowed. From the parents site, you can send your kids notes and gifts, look at their activities and see what they’re creating. Kids also get passports that they can fill up with badges by playing games and watching videos on the site.

Let’s face it, kids under 13 are not allowed on Facebook, but they are joining anyway. And while there are some really nice things about Facebook, the perils aren’t worth the trouble that can happen if your young child isn’t supervised.

The question is whether parents will take the Togetherville step before letting their kids loose online. And, we’ll find out soon enough whether the Togetherville model even proves to be “safe enough.” Let’s also hope that Togetherville doesn’t turn into Addictedville and shut out important real-life experiences for young kids.

For now, it seems to me like a great solution for parents whose kids who are chomping at the bit to get online. It may just provide a valuable head start in teaching kids early on netiquette and the importance of safety and privacy on a social networking site. There is no denying, these sites are here to stay and will only evolve and grow.

So please share, would you use Togetherville with your child?

Filed under: 360 Public Relations, Consumer Marketing, Digital Books, Digital PR, FaceBook, Marketing to Moms, Media and Press, PR Industry, Parenting, Social Media, Social Networking, Togetherville, Video Games, Virtual Worlds by Admin - 3 Comments →

We recently kicked off a new monthly shin-dig here at 360. We order lunch, gather in the conference room and share hit (or miss) uses of digital media. The inaugural “Tweet and Eat” (#360TweetandEat) was held earlier today and it was a rockin’ good time! There were a ton of great stories and case studies shared and the P.F. Changs was delectable. Now, for the round-up. Here are just a few of the highlights:

Tom Tom Darth Vader Video: GPS maker Tom Tom recently released the first in a series of downloadable Star Wars voices that people can upload to their own GPS devices. What an innovative partnership! As part of the campaign kick-off, they created a mock behind-the-scenes video of Darth Vader in the audio studio. It’s hilarious. And in just a couple weeks, it has garnered over 1.2 million views on YouTube.

Macy’s Fashion Director Monthly Challenge: On Facebook, Macy’s links to an innovative and interactive contest website on which they challenge consumers to assemble the perfect summer outfit (or at least that is the “challenge” for this month) and the winner gets a $1,000 Macy’s gift card. Overall, over 10,000 outfits have been created on the site so far. Check it out for yourself here.

Boeing Social Media Lesson Learned: Recently, a NYC ad agency executive emailed a drawing of a plane to Boeing from his young son, at the son’s request. A very corporate form letter was sent in return that said something to the effect of ‘we can’t accept unsolicited ideas’. New to Twitter, Boeing saw that the ad exec was tweeting about this not-so-friendly form email and reacted. Even though Boeing was new to social media, they are taking steps to use it to communicate with people – and, therefore, making the company a lot more “human”. Read more on the NY Times Media Decoder blog.

Google Job Experiment This should win an award for “best job-search strategy” if there is such a thing.  An unemployed ad exec implemented a $6 Google Ad Words campaign, so when leading ad agency Creative Directors vainly searched for their own name an ad came up that said “Googling yourself is a lot of fun. Hiring me is fun, too.” From this, the executive received 4 out of 6 responses and 2 job offers and is now employed at one of the agencies. This quick YouTube video illustrates.

If YOU were at our “Tweet and Eat”, what would you have shared?

Filed under: 360 Public Relations, Digital PR, Social Media by EliciaBasoli - 3 Comments →

The Annual Webby Awards is THE platform for designers to show off their web skills and for fellow creatives to view a collection of inspiring online campaigns in categories ranging from Online Film & Video to Interactive Advertising.

The winners of the 2010 Webby Awards were just announced earlier this week and one contestant who really broke the mold was TBWA\Chiat\Day with the “We’re All Fans” site promoting the 52nd Annual Grammy Awards.

Rightfully so, the site swept both Webby & People’s Voice for the “Best Use of Online Media” as well as the People’s Voice for “Best Visual Design – Aesthetic”.

What makes this site so unique? It collages conversations happening across social media together to form a portrait of a selected musical artist. You really have to see it to believe it! The viewer can even “Join the Conversation” from the site itself and view their post within seconds. Not to mention, the site is incredibly eye catching with its sleek, black design.

We’re All Fans was supported with print and TV spots leading up to the night of the Grammy’s to encourage fans to connect with others by visiting the site. According to the Media Encoder Blog, of the New York Times, viewership for the 52nd Grammy Awards attracted it’s biggest audience in six years with 28.5 million viewers, a 35 percent increase from 2009.

As 360’s resident interactive designer, it is great to see the power of design and social media connecting fans from across the world – I’d say this campaign was a booming success. Did you have any favorites from this year’s Webby’s?  We’d love to hear your thoughts!

Filed under: Design, Digital PR, Social Media by Admin - 3 Comments →

Before the sounds of music permeated Austin’s air this year during the annual South By Southwest festival, SXSW Interactive attracted tech junkies from around the world.  One of the many companies represented was Digg.com, a news aggregate site where users submit stories that can be voted up the site by other users by ‘dig’ing them.  Do you dig it?

After the speakers silenced and the dust settled, Digg.com CEO Jay Adelson sat down with NPR this past Sunday to discuss the site’s goal – “the social curation of the world’s content and the conversation around it” – and crowd sourcing, a practice Digg recently implemented with their Dialogg site. In Adelson’s own words, crowd sourcing is:  ”you’ll see them all over the Internet, these little buttons next to articles. You know, you’ll see them on Web sites like The New York Times or, you know, NPR or elsewhere. And if you click that button, you’re basically sending a signal to Digg that you care about that topic. It doesn’t necessarily mean you agree with the content. It’s just a signal.  And we collect it all using crowd wisdom and we put some magic behind that and some algorithms and math and then we bubble up to the surface the stuff that’s interesting.”

The question for PR professionals, then, is this: do we ‘dig’ client news?  Full disclosure is necessary with any form of social media, but the issue lies in that Digg does not currently allow you to leave your name/organization on each individual dig. Then again, maybe us PR pros shouldn’t blur the line and should stay away from the site altogether.  What’s your opinion?

Filed under: Digital PR, Internet, PR Industry by SkyeMcIntyre - 1 Comment →

Do you Flip?  Oprah does!  So does Stephen Colbert.  Though flip video cameras have been around for several years, it seems as if there’s been a surge in their use as of late, and it’s no wonder why. 

Flip cams are an easy, inexpensive way to capture video anywhere, anytime.  They’re small and light, making them easy to carry, and the recording and editing process (the camera comes with its own software, Flipshare,) truly couldn’t be simpler.  An added bonus?  They come in several fun colors and different models, with varying allowable recording times.

The verdict: RT.  Who doesn’t love a gadget that’s both user-friendly and fun?

Do you Flip? We’d love to see your videos!

Filed under: Digital PR by SkyeMcIntyre - 6 Comments →

I wonder if there is a Foursquare Anonymous. I’m seriously addicted.  Don’t laugh. Once you try it, you will be too. It’s what I thought Twitter was supposed to be – letting people know where you are and what you’re doing, but there’s so much more value-add than that with Foursquare. It’s not just the “I’m here” but also the “and now what” that makes it soooo powerful and cool. This weekend I was in Stowe, Vermont with my son and his friend. Needed a place to go to dinner, so I checked into Foursquare and found that the Whip Grill was just two blocks away. I was also able to get a great tip on what to order – guacamole made fresh at our table! What’s also neat is how businesses are making the most of Foursquare. When I showed the server at the Whip Grill that I found his restaurant using Foursquare, he handed me a free drink. I’m not ashamed to admit that I’m also addicted to the competitive aspect of Foursquare. I’m still a Newbie, but well on my way to unlocking the Adventurer badge. Not to brag, but I”m number one on the leaderboard today.

Foursquare is so practical and easy to use too. Even if you don’t have an iphone or blackberry, you can still use the service by sending SMS messages to 50500. Another neat feature is that you can gain points without letting your friends know where you are (in case it’s a scandalous venue). They know you’ve checked in but you’re “off the grid.” And “shout outs” are fun – you do stuff at a venue and then shout out that you’ve done them.

Love to blog more, but I’ve got things to do and new places to see… thanks to Foursquare.

Are you addicted too?

Filed under: Digital PR, Internet, Social Media, Uncategorized by Admin - 10 Comments →