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John and I attended the 8th Boston Social Media Breakfast (SMB8), which was held this morning at Ryles Jazz Club in Inman Square. Five speakers shared their views and case studies pertaining to online video, including Larry Lawfer from YourStorys, who spoke about his work with CVS Pharmacy and New York Life, and Rob Lane of Overlay.TV, who spoke about Smirnoff, among other case studies.

In addition, the first to present were Emily Belyea and Ben Grossman of Emerson College (my alma mater). They presented their “Talk to Running Man” campaign, which was a great example of how a company might utilize online video to build a community and garner attention for a brand online. The campaign actually placed 1st at the American Advertising Federation’s New England District advertising competition and 5th at the National level!

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Filed under: Digital PR, Events and Conferences, Internet by EliciaBasoli - No Comments →

360 hosted a professional development session of digital media leaders last week for our Converge agency network. The two-day summit kicked off with three phenomenal speakers on what’s hot (and what’s not) online. Here are a few key nuggets from each speaker:

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Filed under: Blogger Relations, Digital PR, Events and Conferences, Industry Organizations by EliciaBasoli - No Comments →

It was 360’s turn to host the bi-monthly meeting of our Converge agency network this month.  The regular meeting of the Converge member firm partners coincided with a Converge Digital professional development session, which we also hosted.  The meetings brought partners and digital staff from the Converge member firms from across the US to Boston, including:  Carmichael Lynch Spong, Duffey Communications, M Booth, rbb Public Relations, The Rogers Group and Vollmer Public Relations.

Our new DC member firm, Harbour Group, was also represented by partner Richard Mintz, who served as press secretary for Sen. Clinton when she was in the White House during her husband’s presidency.  Harbour Group is a great addition to Converge, giving us a strong, plugged-in public affairs presence in Washington for clients who need it. [Read more →]

Filed under: 360 Public Relations, Digital PR, Events and Conferences, PR Industry by LauraTomasetti - 3 Comments →

Nearly 10,000 entries were submitted from more than 60 countries for the 12th Annual Webby Awards. Just this week, winners were named in over 100 categories. I haven’t even come close to browsing all of the winners (if I did there is no way I would have accomplished anything else today), but wanted to share a few favorites that are using the web in wonderful ways. There’s a handful - dig in…

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As you may remember from earlier posts, 360 attended the BlogHer Business Conference at the beginning of April. A handful of the women bloggers in attendance made a pit stop at The Today Show for interviews while they were in NYC. A month later, the segment, which comments on the growing number of mom bloggers and why businesses find this audience attractive, just aired on NBC.

The video also gives viewers a better understanding of why this group of women blog in the first place. I love Mir Kamin’s comment that “blogging is cheaper than therapy.” Click on the image below to watch the segment (and if you look closely at the image, you’ll see the heads of Carrie, Laura and myself):

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Laura, Carrie and I hopped on the Acela last week and headed for NYC. We joined a mix of PR pros, brand managers, bloggers, and social media execs at the 2008 BlogHer Business Conference.

Over the course of two days, we took part in a number of panels and sessions all about blogs (and other social media) and the opportunities for brands today. For those who couldn’t attend, here are some take-aways:

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Filed under: Blogger Relations, Digital PR, Events and Conferences by EliciaBasoli - No Comments →

Last weekend, I spoke to a great group of students about blogs and blogger relations at the PRSSA 2.0 conference. It was held at the Boston University Photonics Center - a beautiful building - and was organized by members of various local college chapters of PRSSA including a couple of our own super-star interns here at 360! I was in great company - some of the other speakers were Rick Murray, David Meerman Scott, Dusty Rhodes, Greg Peverill-Conti, and Jason Glashow, among others.

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Filed under: Blogger Relations, Digital PR, Industry Organizations by EliciaBasoli - 1 Comment →