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As the nation gears up for Independence Day, drivers in California and Washington are beginning to declare independence from their hand-held cellphones (at least while they are behind the wheel, according to new legislation that goes into effect today). California and Washington join a growing list of states nationwide that are cracking down on drivers who take their hands off the wheel to hold a cell by enacting “hands-free” laws. With these new laws, drivers must weigh their options. They can a) continue using mobile phones at the risk of getting a ticket, b) stop talking on the phone altogether while driving, or c) purchase a Bluetooth headset that allows them to talk and have both hands on the wheel.

For our client, Jabra, which makes Bluetooth headsets, option C has presented a clear opportunity. In preparation for the new legislation, we have been diligently reaching out to media in these markets to inform them of the legal and safety issues at hand, and also to let them know what Bluetooth options are available to drivers. According to a study, discussed in this MSNBC Article, 300 lives will be saved in California alone with the hands-free driving laws, indicating the switch to headsets in the car may make driving safer. [Read more →]

Filed under: Cause-Related, Mobile Industry by JohnLeRoy - No Comments →

About 10 years ago, when I moved back to Boston from DC, I stumbled upon (literally stumbled) The Women’s Lunch Place on Newbury Street. Sandwiched between the high-end cafes and shoe stores was this humble organization doing incredibly important work – providing a nutritious mid-day meal and day-time gathering place for homeless and poor women, some of whom, though working, can’t afford to buy lunch every day. When the overnight shelters closed each morning, The Women’s Lunch Place opened its doors.

Today, The Women’s Lunch Place gives hundreds of women a place to receive mail, do their laundry, take a shower, receive a range of support services and enjoy a good meal in a congenial, non-threatening environment.

An easy (and fun) way to support The Women’s Lunch Place is to purchase one of their Mother’s Day cards. For a donation of $25, the staff and guests will send a beautifully designed, hand-signed card on your behalf to your mom, grandmother, sister, aunt or other woman in your life. This year’s card features a bright watercolor painting by an artist who was served by The Women’s Lunch Place.

The Women’s Lunch Place Mother’s Day cards are available through May 6. If you know of an organization offering a way to give to mom and give back or have a cause your passionate about, we’d love to hear about it!

Filed under: Cause-Related by LauraTomasetti - 4 Comments →