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We had nearly 100% turn-out for last night’s J.P. Morgan Chase Corporate Challenge, which marked the event’s 25th anniversary in Boston and, most important, the third running of the event for 360.  Half the group ran and the other half (me included) walked the 5K loop between Boston Common and Back Bay.

Events like this are all about team spirit from my perspective, especially since none of us broke any records last night (unlike the race winner who ran the three-mile course in under 15 minutes).  We ran, we walked, we talked and laughed a LOT during the race and at the after-party at Clery’s.  It’s great when team-building comes naturally and doesn’t have to be “packaged” in a formal seminar or training session.  Sure, there are times when every organization needs to do that, but it’s nice when the team-building comes easy and you’re reminded how much you like the people you work with every day.

You can read the race results and highlights here.   My congrats to old pal and Agnew Carter alum Alan Tieuli for some terrific race coverage!

Filed under: 360 Public Relations, Boston by LauraTomasetti - No Comments →

Before last night, 22 years had passed since the Boston Celtics last won the NBA Championship. In a town that thrives on sports as much as it does water, that is enough to make any Bostonian anxious, wondering when the title would return to this once-famed franchise.

Today, the anxiety is gone; there is only anticipation of next season.

I was lucky enough to be at Game 6 last evening as the C’s put a hurting on the Los Angeles Lakers to close out the NBA Finals, 131-92. The dominating performance marked a thrilling end to a remarkable season, and it got me to thinking about what this year meant beyond ultimate fan and player satisfaction.

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Filed under: Boston, Events and Conferences by JohnLeRoy - No Comments →

Boston has become a mecca for film makers in the past few years.   Kate Hudson has been back in town filming her latest movie “Bride Wars.”  While in town, Kate, son Ryder and friends stopped in at some of my favorite neighborhood spots.  While they were already Boston’s best in my book, a celeb visit makes these spots seem all the more hot.

If you’re in town and wondering ”what would Kate do?,” here’s a short list of stops, all on Charles Street in Beacon Hill: [Read more →]

Filed under: Boston by LauraTomasetti - 2 Comments →

Summer starts late in Boston but one sure sign it has arrived is the opening of our local farmers’ markets. 360PR’s office is just a few steps from a small but wonderful little farmers’ market in Copley Square that just reopened for the season.

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Filed under: 360 Public Relations, Boston, Food Industry, Green Marketing by CarrieKocik - No Comments →

It was one of the finest spring days yet in Boston and I was taking in the beautiful Beacon Hill scenery - including window boxes overflowing with flowers - with my daughter on our way to the Public Garden when a friend shared the news that Senator Kennedy had just been flown to the hospital from his Cape Cod home for seizures. Boston.com confirmed the report.

I had just had the honor of meeting the Senator one week prior. He was the keynote speaker at the Associated Industries of Massachusetts’ annual meeting. In his introduction of the Senator, Harvard Pilgrim Healthcare’s CEO Charlie Baker commented that Senator Kennedy had done more than any other person in history for families living in Massachusetts. Given the Senator’s impressive longevity in the US Senate (he’s the second-most senior-ranking US senator) and his passionate advocacy for decades for issues affecting so many families at every income level, such as education and health care, the bold statement was indisputable.

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Filed under: Boston, Events and Conferences, Politics by LauraTomasetti - No Comments →

It’s a wonder with all today’s mothers do that they’re not planning their own Mother’s Day celebration - in fact many probably are. It’s not that mothers of past generations didn’t work as hard. They worked differently, and they didn’t have Web 2.0 in their corner. But sometimes the best networking happens the good, old-fashioned way - face to face. At next week’s Detours & OnRamps conference in Boston, 200 moms will gather to discuss how to balance work and family life, many looking to make their next career move.

The list of speakers includes some amazing women who have found a way to balance work and family life - entrepreneurs like Jo McChesney, who helped found Isis Maternity, Meryl Otis Kessler, publisher of Hybrid Mom, Christine Koh, founder of Boston Mamas, and Sheila Marcelo, founder and CEO of sitter service Care.com. It’s hard not to notice, and perhaps no coincidence, that each of these women launched a business to help women in their everyday, busy, family lives.

I also recently had a fun lunch with Erin Kane, who created Manic Mommies. “Manic” seems to be the operative word for today’s moms trying to do it all.

My guess is, if you asked these women leaders - and the moms you meet at the grocery store, playground and school - what they really want for Mother’s Day, the answer would be “more time.” More time for their families, for their businesses, and for themselves. That, and maybe getting to sleep in on Sunday. You don’t need a credit card for either, but they’re both priceless.

Filed under: Boston, Events and Conferences, Parenting by LauraTomasetti - No Comments →

Today some 25,000 runners will travel 26.2 miles from Hopkinton, MA to Boston in the 112th running of the Boston Marathon. Our office in Copley Square happens to be just a couple of blocks from the finish line, so I always try to swing by to check it out (although with 50,000 fans expected along the race route with many in Boston, its hard to get a great view at the finish line unless you show up hours before to park your lawn chair and cooler).

At any sporting event you’ll find BIG brand sponsors and advertisers aplenty. For the first time in 112 years, corporate ads have been permitted on the marathon starting and finishing lines. According to the Boston Athletic Association in a recent AP article, these changes illustrate distance running’s dependence on sponsors - for prize money, publicity, operating expenses, donations to cities and towns along the route to provide public safety and other services, etc.

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Filed under: Boston, Events and Conferences by EliciaBasoli - 1 Comment →