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	<title>360PR Blog &#187; Books</title>
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	<description>360 Days in a PR Life</description>
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		<title>360PR Book Club&#8217;s Latest Read: Onward</title>
		<link>http://www.360PRBlog.com/2011/08/08/360pr-book-clubs-latest-read-onward/</link>
		<comments>http://www.360PRBlog.com/2011/08/08/360pr-book-clubs-latest-read-onward/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 15:38:56 +0000</pubDate>
		<dc:creator>SkyeMcIntyre</dc:creator>
				<category><![CDATA[360 Public Relations]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[360PR Book Club]]></category>
		<category><![CDATA[Howard Schultz]]></category>
		<category><![CDATA[Onward]]></category>
		<category><![CDATA[Onward by Howard Schultz]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://www.360PRBlog.com/?p=2538</guid>
		<description><![CDATA[Last week, the 360PR Book Club met to discuss our summer read, Onward by Howard Schultz.  Schultz is Starbucks’ CEO and Onward chronicles the coffee behemoth’s journey from 2007-2010. As big as Starbucks has grown (and one of the challenges Schultz and his management team has had to grapple with, especially as the economy hit [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>360 Talks Transparency At Latest Book Club</title>
		<link>http://www.360PRBlog.com/2009/10/02/360-talks-transparency-at-latest-book-club/</link>
		<comments>http://www.360PRBlog.com/2009/10/02/360-talks-transparency-at-latest-book-club/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 22:25:22 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[360 Public Relations]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[360PR]]></category>
		<category><![CDATA[PR Industry]]></category>

		<guid isPermaLink="false">http://www.360prblog.com/?p=1087</guid>
		<description><![CDATA[We just wrapped up the latest 360PR Book Club with a great read &#8211; Tactical Transparency by Shel Holtz and John C. Havens. It was a lively discussion (to say the least) and this book left us all contemplating&#8230;what is the balance of transparency? In a nutshell, the book emphasizes that with the Internet and [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Book Club Summer Reading</title>
		<link>http://www.360PRBlog.com/2009/07/30/book-club-summer-reading/</link>
		<comments>http://www.360PRBlog.com/2009/07/30/book-club-summer-reading/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 21:24:37 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[360 Public Relations]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[PR Industry]]></category>
		<category><![CDATA[360PR Book Club]]></category>
		<category><![CDATA[And Then There's This]]></category>
		<category><![CDATA[Bill Wasik]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Deirdre Breakenridge]]></category>
		<category><![CDATA[Joel Comm]]></category>
		<category><![CDATA[Putting the Public Back in Public Relations]]></category>
		<category><![CDATA[summer reading]]></category>
		<category><![CDATA[Twitter Power]]></category>

		<guid isPermaLink="false">http://www.360prblog.com/?p=942</guid>
		<description><![CDATA[We are about to dive into a new book for our 360PR Book Club. There is nothing better than reading up on public relations and social media while lying on the beach! Well at least everyone in our office thinks it&#8217;s exciting&#8230; We are considering three books this summer, ranging in focus from how social [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What do Post Its and Proverbs Have in Common?</title>
		<link>http://www.360PRBlog.com/2009/04/28/what-do-post-its-and-proverbs-have-in-common/</link>
		<comments>http://www.360PRBlog.com/2009/04/28/what-do-post-its-and-proverbs-have-in-common/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 14:52:31 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[360 Public Relations]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Book Club]]></category>
		<category><![CDATA[Chip Heath]]></category>
		<category><![CDATA[Dan Heath]]></category>
		<category><![CDATA[Made To Stick]]></category>
		<category><![CDATA[Urban Legends]]></category>

		<guid isPermaLink="false">http://www.360prblog.com/?p=570</guid>
		<description><![CDATA[Why are some messages memorable while others go in one ear and out the other?  The 360PR team hoped to answer this question with a discussion of our most recent book club selection &#8220;Made to Stick: Why Some Ideas Survive While Others Die&#8221; by brothers Chip and Dan Heath. According to the Heaths, a &#8220;sticky&#8221; [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Office Book Club:  Shankman&#8217;s Can We Do That?!</title>
		<link>http://www.360PRBlog.com/2008/09/16/office-book-club-shankmans-can-we-do-that/</link>
		<comments>http://www.360PRBlog.com/2008/09/16/office-book-club-shankmans-can-we-do-that/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 15:34:31 +0000</pubDate>
		<dc:creator>LauraTomasetti</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Can We Do That?!]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Peter Shankman]]></category>
		<category><![CDATA[Shankman]]></category>

		<guid isPermaLink="false">http://www.360PRblog.com/2008/09/16/office-book-club-shankmans-can-we-do-that/</guid>
		<description><![CDATA[We started a book club at 360PR a couple of years ago.  This summer&#8217;s selection was Peter Shankman’s Can We Do That?!.   The subtitle on the jacket calls this a book about PR stunts.  But it’s more than that.  I found the most interesting chapters focused on how to find your creative streak, too often lost among [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Summer Reading</title>
		<link>http://www.360PRBlog.com/2008/07/06/summer-reading/</link>
		<comments>http://www.360PRBlog.com/2008/07/06/summer-reading/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 01:38:14 +0000</pubDate>
		<dc:creator>LauraTomasetti</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Big Russ & Me]]></category>
		<category><![CDATA[equally shared parenting]]></category>
		<category><![CDATA[Lisa Belkin]]></category>
		<category><![CDATA[North River]]></category>
		<category><![CDATA[Pete Hamill]]></category>
		<category><![CDATA[shared parenting]]></category>
		<category><![CDATA[summer reading lists]]></category>

		<guid isPermaLink="false">http://www.360PRblog.com/2008/07/06/summer-reading/</guid>
		<description><![CDATA[One of the reasons I love vacation is it gives me time to catch up on all those articles I’ve been flagging and filing, as well as dig into a new book or two. When I was a kid, I looked forward to the book mobile’s monthly visits to my school, especially at the end [...]]]></description>
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		<slash:comments>7</slash:comments>
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