The personal nature of blogs was a recurring theme at BlogHer Business in New York this week. The conference opened with results of the 2008 Compass/BlogHer Social Media Study, presented by Susan Wright, Managing Director, Compass Partners.
According to research presented, more than 36 million women (Millennials, GenY, GenX, Boomers and Matures) in the US are involved in the blogosphere weekly - either as readers, reading blogs at least 2x weekly, or as publishers, publishing their own blog or posting. They’re looking for “advice, reviews and recommendations,” Wright said.
But if you can’t guarantee a positive review, why should companies venture in? “Getting bloggers to talk about your product or brand has a huge value and a balanced review is a win,” BlogHer’s Jory Des Jardins said.
So how do you join the conversation? First you have to find it, said Des Jardins. “Look at who’s out there doing what. Find the conversations already happening. The conversations are happening with or without you - you have the opportunity to participate.”
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Filed under: Blogger Relations by LauraTomasetti - 2 Comments →