360PR Blog

Our Contributors

The 360PR Digital Team:

Cindy Gordon Cindy Gordon is the VP of Digital and Social Media. Prior to joining 360PR, she was VP of New Media and PR for NBC Universal Theme Parks & Resorts, where she led introductions of new entertainment properties and helped produce iVillage Live, a TV show targeted to women. She previously held top PR posts at Chrysler Corporation, KPMG and Dunkin’ Brands.  Cindy is a member of the Social Media Marketing Group and the Word of Mouth Marketing Association, and volunteers with the Boston Children’s Chorus.

Elicia Basoli

Elicia is a life-long resident of Mass and 360PR’s Digital Media Manager. She is our in-house technology wiz and gamer grrl (having begun her career in PR working on the fantasy role-playing game Dungeons & Dragons for Wizards of the Coast). Today, Elicia contributes social media strategy to a range of 360 clients – electronics, entertainment, video games as well as food and travel. She is also a member of the steering committee for the MIT Enterprise Forum Games & Interactive Entertainment Special Interest Group.

John LeRoy

John is a sports-loving, Rubik’s Cube-solving PR guy who thrives on a healthy combination of fun and hard work.  His days are spent working on tech, entertainment and lifestyle clients, and he is 360PR’s go-to guy for heavy lifting (quite literally).  His imagination only lacks when it comes to his lunches.

Skye McIntyre

A journalism graduate, Skye knows what it’s like to be on the reciprocal end of PR pitches from her editorial experience in both magazines and newspapers.  When not exploring the city or indulging in a glass of cabernet, she stays on top of the latest and greatest in digital news and feeds her love for celebrity gossip on the side.

360PR MomSquad:

Laura Tomasetti

Laura launched 360PR in 2001 after 15 years in consumer PR, mostly agency-side in Washington and Boston, and with stints as VP of PR at a division of toy co. Hasbro and director of marketing at a non-profit arts organization.  Laura leads the 360PR MomSquad^TM , a national network of influencer-moms, and often writes about trends in the parenting space.  She serves on the Board of Directors for the Council of PR Firms and Women’s Lunch Place, which serves poor and homeless women in the Boston area.

Look for additional posts from the rest of our crew!