About Us
360PR was launched in 2001, in the heart of the digital age. This blog took just a *few* years longer. In true 360 team fashion, the 360 Days Blog is a collaborative effort. We know PR takes a village (to paraphrase one of our presidential candidates). If you want to find out more about 360, you can poke around the rest of our site. Contributors to the 360 Days Blog include:
Laura Tomasetti started her PR career back in the go-go ’80s in the nation’s capital and migrated back to Boston in 1995, working for “big” agencies, toy company Hasbro, and a non-profit arts organization before founding 360PR. She has a passion for making connections and leads the agency’s MomSquad, a team of women who bring a real parent perspective to 360PR’s campaigns.
Elicia Basoli is a life-long resident of Massachusetts and 360PR’s Digital Media Manager. She is our in-house technology wiz and gamer grrl (having begun her career in PR working on the fantasy role-playing game Dungeons & Dragons for Wizards of the Coast). Today, Elicia contributes social media strategy to a range of 360 clients - electronics, entertainment, video games as well as food and travel.
Carrie Kocik is a Denver transplant and has been with 360PR since moving to Boston in the summer of 2004. She started her career in New York working on the news desk at Dow Jones before jumping the fence to PR. Since then, she’s sliced and diced with top chefs for FoodSaver, delivered LEGOs by the truckload and learned to make Veggie cheese melts that even the fussiest of kids will eat.
Mike Rush is the media man at 360PR, with an eclectic assortment of pitches under his belt - from hot holiday toys and green living to pirates, robots, and mold. A few of his guilty pleasures include celebrity gossip, cheap wine, news of the weird (e.g. extreme weight-loss stories), any and all desserts, real estate, and design.
John LeRoy is one of 360PR’s newest team members and a recent graduate of Northeastern University, where he studied Journalism and Communications. A digital native, he works closely with Elicia (above) on social media campaigns for several clients. John’s also an avid Boston sports fan.
