360PR Blog

Who doesn’t love an infographic? They’re so popular lately I wouldn’t be surprised if the term replaces ‘app’ as the most ubiquitous slang word of 2011. My most recent favorite infographic comes from the team @foursquare and it does a great job of showing the service’s growth (and quirky spirit) over the last year.

Foursquare’s latest blog post title sums it up: “So we grew 3400% last year.” While this Huffington Post article points out that a mere 4% of adults use location-based social networking tools, over 380 million check-ins is nothing to scoff at. Even more impressive, is a stat gleaned from a Bulldog Reporter session that the 360PR team participated in last week – worldwide, during a randomly chosen time period of 30 seconds, there were 44 foursquare check-ins on a single platform.

So where are foursquare users?  Everywhere from Wendy’s, to wine bars, to movie theaters, to space.  Yes, SPACE! Do you use foursquare or other similar geolocation services like Facebook Places?

Here’s hoping geolocation services continue to feed our love for infographics over the coming months.  (Check out CoolInfographics.com for some more data visualization.)

Filed under: Internet, Social Marketing, Social Media, Social Networking by SkyeMcIntyre - 1 Comment →

By Vanessa MacAulay

Starbucks started 2011 off with a bang by unveiling their new logo. In a bold twist they removed their name and now feature only the green symbol of the Starbucks mermaid.

Many companies have taken this same approach in the past, removing the brand name from their logo: Target, Nike & McDonald’s are some great examples. Target has one of the most recognized symbols across the world, only trailing to the smiley face. The question is, was Starbuck’s ready to make this move?

Personally, I think it was a smart move for Starbuck’s for a couple of reasons. First, they are receiving tons of media coverage from it. In addition, it was a transitional and planned out concept (see photo below), and shows they have confidence in themselves as a company.

What do you think of Starbuck’s new logo?

Filed under: Consumer Marketing, Design, Retail by Admin - 5 Comments →