Kicking Off the Holidays Right with some “Tweets and Tonic”
We’ve told you about our 360 “Tweet and Eat” lunches before. But, this month we put a different spin on it – instead of the middle of the day, we gathered in the conference room at the end of the day, so we could all enjoy a cocktail or two while sharing some interesting case studies around the use of social media. Here are just a few highlights:
Ford Explorer Facebook Reveal – Earlier this year, Ford took a risk by revealing the new Explorer with an online and Facebook-central campaign, something that other auto-makers have never done. They revealed the new Explorer for the first time on Facebook, instead of at a big auto show. In the first day it surpassed its goal of 30K fans and, as a result, gave a free Explorer to one random fan. In addition all of the components of the campaign on Facebook, Ford heavily invested in ad buys as well to drive people to Facebook and to encourage engagement. This is a great example of a fully integrated online campaign. Check out the full case study on Mashable.
Google Zeitgeist Video - Google has compiled a video, with the help of Whirled Creative, showing how the world searched online in 2010. Over 1.5 million views on YouTube thus far! The most brilliant part of this video is that it subtly shows off some new Google features that launched this year, such as Google Instant. We highly suggest checking out the video – well done, Google!
“Rent is Too Damn UP” Spoof Video – By coincidence, another examples highlighted by staff also came from Whirled Creative. If you haven’t heard of Jimmy McMillan he ran for office in NY earlier this fall and named his political party the “Rent is too damn high” party. Really, that was the name of his party. The eccentric McMillan appeared during a televised debate and the video garnered millions of views on YouTube. Whirled Creative created a spoof mash-up, overlaying the voices from the debate onto a scene from the Pixar movie “UP” which has received over 300,000 views. Perfect example of a “viral” video leveraging current events to garner views.
Happy Holidays!
Great round up, Elicia! It was a terrific discussion and a fun event!