Using Facebook’s New Page Design to Your Advantage
By Vanessa MacAulay
This week Facebook began implementing changes to company pages/tabs. If you are a brand on Facebook, the changes will impact you in a couple ways. Here’s the scoop:
1) Limited Tab Space
With the new design, a company/brand’s profile picture is prominently featured in the left hand navigation at all times. This means 1/3 less space on all custom tabs.
Brands should make sure that your tabs will fit within the new design by signing into your Company’s page (Facebook will automatically give you a preview of the new size of any page you administer). If your current tabs do not fit, you may have to re-design the tabs to the new specs.
Facebook's Old Tab Design vs New Tab Design
2) Prominent Profile Pictures
More than ever the Company’s profile picture is prime Facebook real estate, as the left hand navigation will be viewable to fans, no matter what tab they are on.
Make the most of it! Jazz up your brand’s profile picture with more than just a logo. Create a contest like Babies R Us and Dunkin Donuts. Or try adding a lifestyle shot like Victoria’s Secret Pink or J.Crew.
Sample Brand Profile Photos on Facebook
Facebook is keeping us on our toes! What changes will you make to your brand’s Facebook page given the new design?
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