Young Fashionistas Take Over YouTube

Posted on August 5th, 2010 by Admin

What girl doesn’t love to flaunt her latest outfit from a shopping spree? How about creating an online video dedicated to reviewing and showing off her new wardrobe and posting it to YouTube for all to see? Welcome to the world of Haul videos, which have taken the web by storm.

What’s the big deal? These videos are the ultimate form of word-of-mouth, with trend-setters sharing their thoughts about specific products and dishing on the latest sales & discounts at stores. It’s no surprise that major retailers such as JCPenney and Forever 21 want a piece of the action.

Some retailers have even sponsored videos by sending gift cards to Haulers, for example. Urban Outfitters took it a step further with a UO HAUL: SHOP & TELL contest for the chance to win gift cards to the store.

There are even blogs dedicated solely to finding the best Haul videos, such as HaulVideos.net.

This Haul video, which was sponsored by Forever 21, has received over 1.2 million views alone!

Do you think Haul videos have more of an influence over young women than fashion magazines and television?

Filed under: Consumer Marketing, Internet, Retail, Social Marketing, Social Media |

One Comment

  1. Stacey Clement ~ Aug 9, 2010 at 10:29 am

    Thanks for letting us know about these Haul videos Vanessa! I don’t think they will necessarily replace fashion magazines but they will definitely have influence with young women. Seems like there is a place and target audience for both to exist.

Discussion | Share Feedback




« »

  • Subscribe to 360PR

     Subscribe in a Reader


    Subscribe by Email
    Subscribe to 360PR Mom Squad Trendletter

  • Visit 360PR’s Website:

    Photobucket
  • Featured in Alltop
    Add to Technorati Favorites
  • BlogWithIntegrity.com

  • RSS NPR U.S. News Headlines

    • Potential Conflicts At Freddie Mac Draw Scrutiny February 9, 2012
      A federal watchdog confirmed it is looking into Freddie Mac investments that act as bets against homeowners being able to refinance. In addition, U.S. senators are expected to probe Freddie Mac's investment practice at a hearing on Capitol Hill on Thursday. […]
    • Arizona Lawmakers Target Public Workers' Unions February 9, 2012
      Four bills quickly moving through the state legislature could make last year's Wisconsin labor laws look modest by comparison. Three restrict the way unions collect dues and the way workers get paid for union activities; the fourth bans collective bargaining between governments and government workers. […]
    • What Do Democracy Promoters Actually Do? February 9, 2012
      Egypt might put nongovernmental workers on trial because it says they're operating illegally. But the U.S. insists Egypt needs to allow the pro-democracy groups to continue their work. American groups say they are helping political parties develop platforms around citizens' needs. […]
    • Officials: New Military Roles To Open For Women February 9, 2012
      Pentagon rules will recommend that women be allowed to serve closer to the front lines. Though the rules are expected to continue to keep women from serving as infantry, armor and special operations forces, they will formally allow women to serve in other jobs at the battalion level. […]
    • Washington State Lawmakers OK Gay Marriage February 9, 2012
      The move would make the state the seventh in the nation to allow same-sex couples to wed. Democratic Gov. Chris Gregoire is expected to sign the measure into law next week. The vote comes a day after a federal appeals court ruled that California's ban on gay marriage was unconstitutional. […]

  • RSS NY Times Business

    • 5 European Nations Agree to Help U.S. Crack Down on Tax Evasion February 9, 2012
      France, Germany, Italy, Spain and Britain will “intensify their cooperation” to identify U.S. tax cheats in return for help in finding U.S. accounts held by residents of those countries. […]
      By DAVID JOLLY and BRIAN KNOWLTON
    • Michigan Must Decide What to Do With an Unexpected Surplus February 9, 2012
      After a $457 million surplus, Michigan officials must sort out whether the worst is really over, whether it is safe to start spending again, or whether a rainy day fund may be the prudent course. […]
      By MONICA DAVEY
    • App Smart : Apps to Help Singles Flirt Their Way to Romance February 9, 2012
      Many matchmaking apps exist, and now more apps to help singles flirt their way to romantic attachment are also popping up. […]
      By BOB TEDESCHI
    • Mike Huckabee to Begin Radio Show February 9, 2012
      Rush Limbaugh will soon have a new radio rival: Mike Huckabee, who will be running a radio show from noon to 3 p.m. for Cumulus Media Networks. […]
      By BRIAN STELTER
    • States Negotiate $26 Billion Deal for Homeowners February 9, 2012
      Nearly two million Americans could benefit from mortgage relief from the nation’s biggest banks, as part of a broad government settlement to be announced as early as Thursday. […]
      By NELSON D. SCHWARTZ and SHAILA DEWAN

  • RSS Boston Globe Magazine

    • Bread and chocolate September 10, 2011
      Four divine desserts. […]
      Adam Ried
    • Her new haven September 10, 2011
      A homeowner starts from scratch in this two-bedroom Bay Village condo, housed in a former church. […]
      Jaci Conry
    • All the rage September 10, 2011
      On the tenth anniversary of 9/11, writer Joe Keohane argues that the real legacy of the attacks is a unremitting anger directed not at terrorists, but at each other. […]
      Joe Keohane
    • Readers remember September 10, 2011
      Globe Magazine readers share their memories from September 11, 2001. […]
    • Family resemblance September 10, 2011
      Our son doesn't really look like either of us, but that's just fine with me. […]
      Brooke Lea Foster
  • Public Relations Blogs - BlogCatalog Blog Directory