360PR “Tweet and Eat 2″ Round-Up
With another wildly successful 360 “Tweet and Eat” lunch under our belts, we are not only a few pounds heavier, but are also fully up to speed on recent hits and misses of digital marketing and PR. Some of the case studies shared during lunch were so great we just couldn’t keep them to ourselves! Here are a few of the highlights:
Vitamin Water and Eclipse (movie) Facebook Contest - Surrounding the release of the third Twilight movie, Eclipse, Vitamin Water launched a new Vampire-like drink. To promote it, they launched an Eclipse contest on their Facebook page where fans could win tickets to see the movie and unlock exclusive Eclipse posters! For such a fan-brand, this campaign is smart and engaging for the user. A no brainer!
Denny’s Menu Misprint = FAIL! - An older example, but one worth mentioning is from earlier this year when Denny’s misprinted the company’s Twitter handle on menus that were distributed to 1,500 Denny’s locations across the country. The menus asked customers to “join the conversation” by checking out the Twitter.com/dennys handle, which does not actually belong to Denny’s. Moral of the story? Pay closer attention to the details. More details in this CNET article.
Orbit Gum Web Shorts – In June, Orbit Gum launched a series of HILARIOUS web video shorts staring comedien/actors Jason Bateman and Will Arnet. This must have cost Wrigley’s a fortune, but it seems to be doing really well so far. The first video, Prom Date, has recieved over 220K views on YouTube!
And, it’s not really a case study, but for fans of “The Office,” character Ryan started his own social network called “Woof.” Check it out for a good Friday afternoon laugh.
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