Webby Winners Announced – Grammy’s Social Media Site Shines
The Annual Webby Awards is THE platform for designers to show off their web skills and for fellow creatives to view a collection of inspiring online campaigns in categories ranging from Online Film & Video to Interactive Advertising.
The winners of the 2010 Webby Awards were just announced earlier this week and one contestant who really broke the mold was TBWA\Chiat\Day with the “We’re All Fans” site promoting the 52nd Annual Grammy Awards.
Rightfully so, the site swept both Webby & People’s Voice for the “Best Use of Online Media” as well as the People’s Voice for “Best Visual Design – Aesthetic”.
What makes this site so unique? It collages conversations happening across social media together to form a portrait of a selected musical artist. You really have to see it to believe it! The viewer can even “Join the Conversation” from the site itself and view their post within seconds. Not to mention, the site is incredibly eye catching with its sleek, black design.
We’re All Fans was supported with print and TV spots leading up to the night of the Grammy’s to encourage fans to connect with others by visiting the site. According to the Media Encoder Blog, of the New York Times, viewership for the 52nd Grammy Awards attracted it’s biggest audience in six years with 28.5 million viewers, a 35 percent increase from 2009.
As 360’s resident interactive designer, it is great to see the power of design and social media connecting fans from across the world – I’d say this campaign was a booming success. Did you have any favorites from this year’s Webby’s? We’d love to hear your thoughts!
Great post Vanessa! I agree the “We’re all fans” campaign really broke the mold for blending creativity with online technology. Very inspiring. Thank you for sharing.
Great post Vanessa. My favorite Webby award winner this year was PBS KIDS (a 360PR client) – the People’s Voice winner in the Youth website category!
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