Pass it Back! Kid Apps on Grown-Up Devices
Click on the two videos below for a sneak preview of the SXSW discussion called “Pass it Back! Kid Apps on Grown-Up Devices” featuring PBS Senior Director Sara DeWitt (the actual discussion is on Monday, March 15 @ 5 PM in Ballrooom C in case you are one of the lucky ones in Austin).
Sara tells 360 that she will be revealing real-time research findings from PBS on what kids are learning by using iPhone apps. From what I’ve seen, most parents have a “do touch” instead of a “do not touch” policy when it comes to iPhones and other grown-up devices, and kids at all ages appear more than ready to embrace the technology. Apparently parents are buying apps to entertain and educate their kids in growing numbers. They also use the apps for distraction purposes, such as long rides in the car or to give their kids something to do while waiting in the doctor’s office (at least it’s their own germs and not someone else’s!)
We look forward to hearing Sara’s research reveal, and you can bank on finding the results here on the 360 blog.
We downloaded the Martha Speaks app (from 360 client PBS KIDS) recently and love it – there’s a ton of play and learning value.