Weekly Digital News: Shameless Self-Promotion
In case you’re unaware, the 360PR Facebook Fan page launched yesterday! To celebrate, this week’s digital news stories all focus on, you guessed it, Facebook!
The 360 digital team invites you to become a fan of 360 Public Relations and poke around on our page. You may be surprised to see dogs outfitted in Snuggies walking the runway and 360PR staffers dressed in furry hats and boas, but we promise, it’s all there. You can also catch up on news related to 360PR, like our most recent edition of the MomSquad Trendletter. You can even read our blog posts right on our page!
So log on, and then read on, for the latest Facebook buzz!
All Facebook “Want To Run a Promotion For Your Company? Facebook Must Approve It First†– Many brands offer promotions via their Facebook pages. Previously, these promos were, for the most part, freely run and seemed to greatly benefit the company behind the contest by gaining fans and building buzz.  As of last Thursday, Facebook is cracking down on the rules and regulations behind company-run Facebook promotions. Not only is there a new set of strict guidelines outlining what companies can and cannot do, Facebook must approve all promos before they go live.
Mashable “Facebook Ads Now Let You Target Friends of Your Fans†– A new feature from Facebook Ads allows you to expand your audience beyond just your friends. Now, if you’re invited to an event, are part of a group, or use a Facebook application, your friends are able to see ads targeted at you. Marketers rejoice!
All Facebook “5 Ways to Instantly Boost Your Facebook Page Traffic†– This is one article you can bet we’ve studied up on! It’s all in the name – gain fans by implementing the strategies in this piece.
It seems to me that mommy bloggers have begun to help companies see just how much technology and social media can help/hurt them. Facebook, Twitter, and blogs are currently three of the best ways to get a brand name out and top of mind. In the past week, I received three invitations to become a fan of a company that I had never even heard of, and after looking at their Facebook “fan” page, I did become one. And not only did I become a fan, but I invited my friends to become fans as well. Social media has opened up an entirely new world of opportunities for companies and is allowing them to expand at alarming rates. The combination of “fan” pages and targeted advertising will no doubt have a huge impact on advertising and marketing as we see it today.
Thanks for sharing those links.
Isn’t it amazing how technology has evolved the whole market/business place? Social media is definitely the new way to brand your business. You tell a friend, they tell 10 and they tell 20 more….word of mouth advertising at its greatest.