http://www.360PRBlog.com/2009/11/04/brands-that-inform-via-social-media/ 360 Days in a PR Life Tue, 20 Dec 2011 22:54:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.360PRBlog.com/2009/11/04/brands-that-inform-via-social-media/comment-page-1/#comment-9777 Sarah Mon, 09 Nov 2009 04:45:45 +0000 http://www.360prblog.com/?p=1196#comment-9777 When companies branch out and adopt social media as an additional tool for branding, they are taking a small amount of time to do something that can offer great rewards. Sites such as Twitter and Facebook are now infiltrated by so many different age groups that no matter who your target audience is, social media sites are likely an excellent way to reach them in one form or another. Personally I have found clothing companies and even new make-up by seeing people become a "fan" of these companies on Facebook. Twitter is the same way - when you find something that you get excited about, you're going to tell people, and when you tell Twitter, you could potentially be telling thousands of people. WOM is priceless advertising. When companies branch out and adopt social media as an additional tool for branding, they are taking a small amount of time to do something that can offer great rewards. Sites such as Twitter and Facebook are now infiltrated by so many different age groups that no matter who your target audience is, social media sites are likely an excellent way to reach them in one form or another. Personally I have found clothing companies and even new make-up by seeing people become a “fan” of these companies on Facebook. Twitter is the same way – when you find something that you get excited about, you’re going to tell people, and when you tell Twitter, you could potentially be telling thousands of people. WOM is priceless advertising.

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