Comments on: The Cute, Clever and Spooky Stuff Brands Do On Halloween http://www.360PRBlog.com/2009/11/02/the-cute-clever-and-spooky-stuff-brands-do-on-halloween/ 360 Days in a PR Life Tue, 20 Dec 2011 22:54:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Sarah http://www.360PRBlog.com/2009/11/02/the-cute-clever-and-spooky-stuff-brands-do-on-halloween/comment-page-1/#comment-9986 Sarah Tue, 17 Nov 2009 14:13:44 +0000 http://www.360prblog.com/?p=1158#comment-9986 Topical and timely promotions, such as these great examples seem to be very beneficial to brands. By tying promotions in to a holiday or event that is about to happen, brands have the potential to really engage their audience and bring the brand top-of-mind whenever that holiday or even comes up. Halloween is always a good opportunity, but even more effective (in my opinion) is using holidays such as Veterans Day, as Applebee's did. Not only did Applebee's promotions leading up to Veterans Day catch the eye of veterans, but it caught the attention of nearly anyone who saw the commercial. The promotion promises a free meal to any veteran with proof of military service on Veterans Day. Applebee's presented itself as a true part of the "neighborhood" and saw a great opportunity to recognize veterans as well as remind consumers of their name. Topical and timely promotions, such as these great examples seem to be very beneficial to brands. By tying promotions in to a holiday or event that is about to happen, brands have the potential to really engage their audience and bring the brand top-of-mind whenever that holiday or even comes up. Halloween is always a good opportunity, but even more effective (in my opinion) is using holidays such as Veterans Day, as Applebee’s did. Not only did Applebee’s promotions leading up to Veterans Day catch the eye of veterans, but it caught the attention of nearly anyone who saw the commercial. The promotion promises a free meal to any veteran with proof of military service on Veterans Day. Applebee’s presented itself as a true part of the “neighborhood” and saw a great opportunity to recognize veterans as well as remind consumers of their name.

]]> By: Cindy Gordon http://www.360PRBlog.com/2009/11/02/the-cute-clever-and-spooky-stuff-brands-do-on-halloween/comment-page-1/#comment-9770 Cindy Gordon Mon, 09 Nov 2009 01:24:38 +0000 http://www.360prblog.com/?p=1158#comment-9770 Jean, David, Donna. Thanks for reading our blog! Check back often - we're posting several times each week! Cindy Jean, David, Donna. Thanks for reading our blog! Check back often – we’re posting several times each week! Cindy

]]> By: Jean http://www.360PRBlog.com/2009/11/02/the-cute-clever-and-spooky-stuff-brands-do-on-halloween/comment-page-1/#comment-9756 Jean Sun, 08 Nov 2009 16:39:25 +0000 http://www.360prblog.com/?p=1158#comment-9756 Love the blog! Great examples. Keep writing...this is one blog I would want to keep up with. Love the blog! Great examples. Keep writing…this is one blog I would want to keep up with.

]]> By: Donna http://www.360PRBlog.com/2009/11/02/the-cute-clever-and-spooky-stuff-brands-do-on-halloween/comment-page-1/#comment-9405 Donna Tue, 03 Nov 2009 16:07:07 +0000 http://www.360prblog.com/?p=1158#comment-9405 I actually prefer blue corn tortilla chips... I wish Taco Bell would keep them this way. :) Halloween Horror Nights was another huge success this year in both Orlando and Hollywood. Thanks for highlighting it! I actually prefer blue corn tortilla chips… I wish Taco Bell would keep them this way. :)
Halloween Horror Nights was another huge success this year in both Orlando and Hollywood. Thanks for highlighting it!

]]> By: David Meerman Scott http://www.360PRBlog.com/2009/11/02/the-cute-clever-and-spooky-stuff-brands-do-on-halloween/comment-page-1/#comment-9404 David Meerman Scott Tue, 03 Nov 2009 15:58:16 +0000 http://www.360prblog.com/?p=1158#comment-9404 Cindy! So glad to see you blogging, Keep up the good work - I am expecting great things. David Cindy!

So glad to see you blogging, Keep up the good work – I am expecting great things.

David

]]> By: EliciaBasoli http://www.360PRBlog.com/2009/11/02/the-cute-clever-and-spooky-stuff-brands-do-on-halloween/comment-page-1/#comment-9398 EliciaBasoli Tue, 03 Nov 2009 13:58:25 +0000 http://www.360prblog.com/?p=1158#comment-9398 Great examples, Cindy! I bet the color of the Black Jack Tacos is because they used blue corn instead of yellow corn - just a guess :-) Great examples, Cindy! I bet the color of the Black Jack Tacos is because they used blue corn instead of yellow corn – just a guess :-)

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