Weekly Digital News – Cream of the Crop
If you’re a regular Weekly Digital News reader, (and why wouldn’t you be?), you know that the social media stories we detail are typically related in some way. Sometimes very loosely, mind you, but related nonetheless. This week, we’re throwing caution and tradition to the wind, and bringing you the crème de la crème of the past week’s social media news. Happy reading, and don’t say you didn’t hear it from us.
Brian Solis “The Great Social Divide: Twitter, Facebook Traffic Surges, Myspace Fades” - Robert Frost told us that nothing gold can stay. The same applies to social media trends, and unfortunately for MySpace, the ‘place for friends’ is fading into obscurity. Research suggests that while Myspace once appealed to a younger audience, those users are now turning to Facebook and Twitter to virtually connect. So move over, MySpace, your spotlight’s no longer shining.
PaidContent “Visible Technologies Gets Funding To Help The CIA Monitor Social Media” - Though details are sketchy, this article may encourage you to watch what you tweet. Social media monitoring firm Visible Technologies recently received an undisclosed amount of money from an investment group associated with the government. What this means for internet users everywhere is still shrouded in mystery, much like most things associated with the CIA are.
BrandWeek “Brands Join Virtual Gift Giving on Twitter” - ‘Tis the season - almost. With the holidays just around the corner, giving will soon be top-of-mind for companies, brands and individuals. The idea of virtual gifts, however, is an evergreen topic online. Why? Because shipping and handling’s non-existent, for starters. Facebook users have been giving free or inexpensive gifts to other users of their choice for years, but now, Twitter’s getting in on the online exchange. It’s simply another way for marketers to build buzz with their most important asset - consumers.
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