The Hatch Awards & Ad Club
For the past 48 years, The Hatch Awards, hosted by the Ad Club, have been New England’s premier creative awards show. Over 1200 entries are reviewed by a dozen judges – high-ranking creative executives from outside the New England area. Awards are presented across 32 categories including every kind of media possible.
As part of the Ad Club’s PR Committee, 360PR attended the show on Tuesday night…and was blown away (props to Boston University’s drum corps)!
Hatch Awards 2009
I serve on the Ad Club PR Committee and one of the things we try to do is to cast a light on the young, diverse creative ad biz in Boston – the industry has moved well beyond the bygone “Mad Men” era. This year, we invited some special guests to attend — some leading bloggers from the Boston area. As we all know, mom bloggers are the movers and shakers of the world — they can topple brands or create success stories in the blink of an eye. In fact, U.S. moms say 80% of ads miss the mark (via M2Moms). But experts say that we can improve those results by using social media to create online communities and brand advocates.
We also set up a hash tag for bloggers and members of the Hatch audience to follow. Over the course of the evening, there were over 70 Twitter status updates using #AdClub. The following local bloggers in attendance driving the conversation were:
- Christy Matte, More than Mommy (http://morethanmommy.com/)
- Nirasha Jaganath, Mommy Niri (http://www.mommyniri.com/)
- Susan Getgood, Marketing Roadmaps (http://getgood.com/roadmaps/)
- Jennifer Leal, Savor the Thyme (http://savorthethyme.blogspot.com/)
Some of the gold bowl recipients were Arnold’s picturesque FootJoy print ads (something any golf fanatic would love) in the Consumer Magazine Spread category, Mullen’s hilarious Boston Bruins national TV spots (my personal favs), and Hill Holliday’s sobering Liberty Mutual TV spots.
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