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It’s undeniable that Twitter is the newest, most buzzed-about craze to crack the social media world. In fact, Twitter usage is projected to reach over 26 million users in 2010, an over 200 percent increase from 2008. We typically spotlight several different online social networking tools in our Weekly Digital News round-ups, but we thought it fitting to dedicate today’s post to the single service making waves (and tsunamis for that matter) in the internet world.

eMarketer “US Twitter Usage Surpasses Earlier Estimates”- New statistics tell us that between 11 and 13 percent of all internet users are actively tweeting. Considering those numbers, it’s not surprising that approximately 18 million adults in the US access the service monthly. We wonder if celebs like @Oprah and @BarackObama had any influence?

MarketingVox “20% of Tweets are Brand-oriented” - If 40% of tweets are pointless babble, and 20% of Tweets are brand-focused, what are the other 40% of tweets comprised of? Brands, take note. You’re being talked about - for better, or for worse - on Twitter. If there wasn’t reason and evidence enough already, this piece should drive the point home; brands need to listen to the tweeple.

Mashable “How To: Use Facebook’s @Mentions Status Tagging- They say imitation is the sincerest form of flattery. Twitter’s so popular, even Facebook is homage. Facebook users can now use the @namehere function to ‘tag’ other Facebook users, brands, fan pages and more in their status updates. We’re left to wonder - how long until all updates are limited to 140 characters?

Filed under: Internet, Social Media |