Holy Fall! It’s Back-to-School, Back-to-Work
It’s September and summer vacation’s clearly over. Most of us have it engrained from the day we start kindergarten, backpacks on and lunchboxes in hand, that September means business. This September’s no exception – and we’re thankful for that.
In one week at 360, we’ve had three client events spanning a range of product categories: an event to introduce Stonyfield Farm’s YoBaby Meals featuring Stonyfield CE-Yo Gary Hirshberg and Boston Mama’s Christine Koh; a car seat safety briefing by Dorel Juvenile Group at the ABC KIDS Expo (#abckids on Twitter); and, a Snuggie fashion show during Fashion Week emceed by Ross “The Intern” Mathews from The Tonight Show.
A model wears one of the new Snuggie designs on the runway during Fall Fashion Week in New York.
We have two more events and multiple tours still to come this month, and we’re just one agency. Multiply that by hundreds of agencies and brands with launches planned in September. Imagine being a reporter or blogger on the receiving end of it all? In fact, we’re hearing from bloggers that they’re being inundated with invitations – increasingly, it’s gotta be something pretty special to pull them out these days.
And at ABC Kids Expo in Las Vegas, editors from the leading parenting books were moving at a rapid clip, covering more ground with fewer staff. Some were breathless. It was interesting to see traditional media outnumbered by bloggers, and refreshing to see marketers spending after a cautious start to the year.
If September’s any indication, it’s going to be a noisy fall. And it seems consumers are finally ready to listen – especially if the price is right!
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