Child Safety in Sin City
This week, the 360PR team took on Vegas for the 7th annual ABC Kids Expo. This year was my first trip to the show, and I was overwhelmed with the sheer magnitude of juvenile product companies exhibiting. Anything you think a baby or parent-to-be would need/want was there…and then some! Stainless steel baby bottles, eco-friendly cloth diapers, and multitudes of edgy, cool baby furniture were just some of the many highlights.
It’s always a blast to look at the latest designs and fashions for baby (everything is just too darn cute!); however, the most important feature when little ones are concerned is always safety.
The timing for ABC Expo was perfect, as Saturday kicked off National Child Passenger Safety Week, which is a nationwide effort sponsored by NHTSA (National Highway Traffic Safety Administration). To start the week, car seat check events were held throughout the nation on Saturday. I was lucky enough to attend a local event sponsored by Safe Kids. I met the inspiring and dedicated folks behind Safe Kids, including the Training Manager and Technical Advisor, Lorrie Walker (pictured below). Safe Kids reports that a whopping 4 out of 5 car seats are installed incorrectly.
The theme of child safety continued, as we held a car seat safety briefing at the Safety 1st booth at ABC Kids Expo. The panel discussed the danger of side impact crashes for children and new innovations in testing methods and technology to protect our kids on the road. We had a great turn-out – including top-notch editors, bloggers and industry advocates. This briefing also caught the attention of NBC Las Vegas, as they broadcasted live from our booth to report on the Safety 1st Air Protect Side Impact Technology for their morning show – which meant a 3AM wake-up call for me. In true Vegas fashion, the streets were bustling at that hour anyway!
Great blog post and placements Brittany! Sounds like a fun event and how great to be a part of such an impactful campaign!