360PR Blog

We are about to dive into a new book for our 360PR Book Club. There is nothing better than reading up on public relations and social media while lying on the beach! Well at least everyone in our office thinks it’s exciting…

We are considering three books this summer, ranging in focus from how social media is taking over PR to why flash mobs actually work. Here are our picks for the summer session of the 360PR Book Club:

Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR  

By Brian Solis and Deirdre Breakenridge

Putting the Public Back in Public Relations focuses on how PR professionals have the opportunity to make PR succeed more powerfully with social media and Web 2.0 It seems like we have been doing this for a while, but maybe Solis and Breakenridge will give new tips and tricks to seasoned PR professionals.

Twitter Power: How to Dominate your Market One Tweet at a Time

By Joel Comm

As PR pros we’ve been using Twitter for a long time, but we are always open to hearing how to make Twitter work harder for our clients. Twitter Power discusses through case studies and best practices, how to build a brand via Twitter.

And Then There’s This: How Stories Live and Die in Viral Culture

By Bill Wasik

And Then There’s This highlights the phenomenon of viral culture, including the creation of flash mobs, memes, and other Internet sensations such as guerilla marketing and political blogs. The theory of why certain phenomenon take off and others are left in the dirt is important for all PR people to understand. Wasik may have some new insight that will help on our current campaigns.  

Let us know what’s on your book list this summer – for business or pleasure!

Filed under: 360 Public Relations, Books, PR Industry |