360PR Blog

In PR, we often become entrenched in the minutia. It’s easy to do – between client work, staying on top of media, and being compulsive multi-taskers, it’s easy to forget about what matters in the end: the big picture. This week, instead of focusing on different social media mediums, we’re taking a look at big brands, crowds and Twitter-type muck raking.

Mashable “Are Media and PR Pros Ready to Embrace the Twitter-Sized Press Release?” – Press releases take time to write, re-write, and approve, and are costly to distribute. How effective would putting out a 140-character release over one accounts’ Twitter stream be? It seems as if only time, and tweet aggregating service Muck Rack’s popularity, will tell.

BusinessWeek “Viralsourcing: Let Crowds Create Your Ad Message” – Brands wouldn’t exist without consumers, particularly those devoted to purchasing their products. So why not ask brand fans and the public for their opinion when creating material targeted at asking for their allegiance and money? Find out how marketing professionals are getting inside the minds of their customers with “Viralsourcing.”

TechCrunch “The Most Engaged Brands On The Web” – If you’re an active Tweep, chances are good you’re following @JetBlue and @Zappos. Why? Plain and simple, they “get” social media. Both companies engage with their followers, offer news of deals and discounts, and appear genuinely concerned with their image. Find out which companies understand what it takes to rise to the top – and find some new accounts to follow while you’re at it.

Filed under: Internet, Social Media |