Weekly Digital News: What’s It Worth To You?

After some time off for the 4th of July holiday, 360PR’s weekly digital news round-up is back. This Friday, we’re highlighting articles that speak to making the most of social media. Novelist Oscar Wilde said “What is a cynic? A man who knows the price of everything and the value of nothing.” In terms of social media, Wilde reminds us that quality is truly what counts.

Mashable “How To Get ReTweeted” - Are your tweets falling on deaf ears? Mashable shares tips on how to get shown some reciprocal Twitter love. One quick tip? “Don’t talk about what you had for breakfast,” no matter how delicious your @Starbucks Frappuccino was.

New York Times “Rise of Web Video, Beyond 2-Minute Clips” - The days of poorly shot, short, choppy videos are (hopefully) coming to a close. Over the years, as internet speeds and bandwidth increased, so have the length of online video. With sites such as Hulu, we’re now able to watch entire episodes of our favorite TV shows, as well as full-length movies. See how bloggers and others are now jumping into the mix with this article.

Tech Crunch “YouTube Launches Reporters’ Center, Wants To School Citizen Journalists In Better News Reporting” - With the rise in cell phone cameras and easily portable video devices, the term “citizen journalism” has entered our vocabulary. Footage shot by every day people are now part of nearly every newscast. So how do news organizations legitimize the information they receive? From interviewing techniques to investigative skills, a new YouTube channel aims to educate hopeful reporters.

Marketing Vox “39% of Moms Make ‘Net Time Their Quiet Time” - While we already know that moms are online in record numbers (the number using social media tools and networks has skyrocketed 426% in the last three years,) according to a recent study by BabyCenter.com, 39% of moms consider their daily time online as the most restful piece of their day. Check out the study to see what other reasons moms gave for devoting time navigating the web.

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