Happy Holidays? Signs Are (Cautiously) Pointing to Yes.
Last week, I traveled down to New York for the Gift Guide Show Media Event put on by Propel Media Events. Editors from some of the top national consumer outlets were out in full-force with eager eyes looking to identify the “latest and greatest” gift ideas for the upcoming holiday season.
While “value” was the name of the game for most media in attendance, I was pleasantly surprised to learn that higher price tags did not necessarily turn-off the media. This left me wondering – is the recession coming to an end?
Just one year ago it seemed like a gift suggestion of more than $100 was practically a lost cause. But now, perhaps, consumers are ready to push through all of the doom and gloom that the recession has reaped. In fact, consumer confidence appears to be on the rise – USA Today recently reported that consumer confidence in the month of May is the highest it has been since September 2008!
While we are definitely not out of the recession completely, the good news is that our moods are lifting and consumer goods companies have a positive outlook towards a boost in holiday sales in 2009 – and we as publicists can help keep the positivity coming.
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These ideas are great, but it probably makese sense to split with friends since it may be costly. I especially love the vacation idea!