Weekly Digital News: Don’t Just Talk, Listen
Everyone looks forward to Fridays. But this Friday is sweeter than most – today marks the unofficial start of summer with Memorial Day Weekend only hours away, and of course, another edition of your favorite weekly reading material.
In PR and Marketing, one of the primary goals is to engage with people that, in turn, will talk about your company or brand. However, the below articles remind us of an important concept … if you truly want to reach an audience, you must remember that a conversation is two-sided.
MarketingProfs “13 Essential Social-Media ‘Listening Tools’” – Need to get social media savvy in a snap? This piece is a one-stop-shop for the low-down on listening tools, from Trendrr to Twendz, to TruCast and Techrigy. Try saying those terms five times fast!
Mashable “HOW TO: Get the Most out of Twitter #Hashtags“- So you have tweeps, belong to twibes, and check up on the twitterverse with Thwirl. It’s time to step up your Twitter game (and incorporate an ‘h’ word to your online vocabulary.) Simply put, hashtags allow you to organize tweets by topic. But how do you know what hashtag to use? And when? Check out Mashable’s step-by-step guide.
Media Post “Tropicana Juices Women’s Communities”- This week, Tropicana launched “The Juice” website and community to promote the newest product in its line – Trop50. The site lives within BlogHer and iVillage, and was created by the consumers Tropicana is targeting – a wise idea, and a perfect example of a well-known brand getting social media right. After all, shouldn’t the product you’re selling be endorsed by those you’re aiming to sell it to?
“if you truly want to reach an audience, you must remember that a conversation is two-sided.”
I totally agree. Most campaigns I’ve seen, blog based campaigns, are like laborious Easter egg hunts.
For a chance to win something you are obligated to go to one site, come back to another, tweet, post, share in many ways … it’s endless really.
And a chore. Yes, there is the appearance of a 2 sided conversation. But is that really what it is?
Woman communicate in a lot of fun and wonderful ways if given the chance. But I’ve seen very few campaigns where we are allowed to communicate freely and creatively.
Tracy