360PR Blog

Though I think I speak for most, if not all of the 360PR staff when I say we could use at least 5 more hours in every day, we’ve managed to find time to comb through our inboxes, RSS feeds and favorite sites to bring you a few of this week’s best articles on social media. The links below will provide insight on how women spend their time online, how Twitter is becoming easier to track and how Target is doing good by giving back.

Mashable “Social Media Giving: Target’s Smart Facebook Campaign” – Working in PR, stories of brands getting it wrong using social media spread like wild fire.  Target’s “Bullseye Gives” campaign on Facebook is an inspiring study of a brand getting it right.

TwiTip “Brand Monitoring in Twitter: BackTweets Allows you to Linking Activity” – Several services allow you to track Twitter conversation by searching for key words and hash tags.  But how do you know who’s linking to your client, cause, or brand?  Introducing Backtweets, the newest way to keep on top of what all the buzz is about.

Marketing VOX “Women Use Blogs for Info, SocNets to Connect” – It’s not surprising that women go online in search of information, but there is more to this subject than meets the eye.   BlogHer, iVillage and Compass Partners combined their savvy and recently released results from their 2009 Women in Social Media Study.  Though the results likely won’t shock you, it’s an important read for anyone trying to reach the female demographic.

Filed under: Boston, Internet, Media and Press, Social Media |