It’s back: The Staycation dominates families’ summer plans
We just posted a new issue of our MomSquad Trendletter. If you’re still tinkering with your summer marketing plan, there are some great insights gleaned from 360′s MomSquad members. From New England to Georgia, Chicago and out to the West Coast, moms say they’re staying close to home this summer, an opportunity for brands with an angle on backyard fun and budget-friendly activities for the whole family.
“Even though we don’t have any major plans, I’m excited for the summer,” comments Laura Often of North Grafton, Mass. “The summer gives us more options – ice cream runs, the pool, picnics, the beach and just being able to play outside makes the days better.”
Among summer vacation travel trends identified by the 360PR MomSquad:
- Families are planning shorter, drive-to trips.
- Day trips to local attractions – from beaches, parks and museums – top the list of destinations.
- If staying overnight, most will be bunking with family and friends taking advantage of built-in babysitters.
- Those planning a staycation say they’re saving their money now to be able to eat some meals out this summer.
- Top purchases will include GPS systems, grills (and the usual accompaniments) and outdoor toys.
And before they go anywhere, moms will head online.”We make sure to look things up online before going to find any coupons for activities or places to eat,” says Missouri mom Courtney Foster. “You can go on a great vacation and spend about the same you would at home if you plan ahead and look for deals.”
Deal Seeking Mom is one of my personal favorites. For deals on summer groceries, be sure to check out the web site of your local supermarket before hopping in the car. 360 client Stop & Shop posts their weekly circular and other deals online, and our Peapod (grocery delivery) client lets you sort your virtual cart and list for items on sale that you may want to stock up on. (Don’t forget to pick up some Ball jars to store everything!)
“And just because school is out doesn’t mean the learning stops. I try to have some educational aspect of our vacations – I’m looking for ways that my children can have fun and learn something,” says Anita Doberman, a military mom in Georgia.
For more MomSquad summer insights, checkout the Trendletter.
Staycations are fantastic. It’s the only vacation where, at the end, you don’t find yourself saying, “I need a vacation from my vacation!” Instead of all the rushing there is a true sense of relaxing, plus you get to learn more about local attractions.
If you’re taking kids with you on your outings around town and want to keep them safer with a cell-phone but don’t want to sign them up for a plan with a contract and possible surprise bills, Cricket Wireless may be a great option for your family. Letting kids be kids during the summer is important, but so is the parent feeling in control of the kids *and* the budget!