Weekly Digital News: Marketing Musts
We’re ushering in the new month with a new Weekly Digital News post. Here at 360PR, we’re all a-twitter (we’re signing up, logging on and tweeting to our hearts’ desire.) The same goes for this week’s social media buzz. It seems as if everyone’s talking about Twitter – but is it just a trend or does it have staying power? Thinking about planning a Snuggie bar crawl? How about a Tweet-Up at your local watering hole? We’re also highlighting a piece from Mashable on organizing and making the most of your events using social media. Finally, pick up tips from some of the best in the business on using social media to market your brand or product. Now read up, get out and enjoy the weekend, but make sure to send a few tweets first – the Twitterverse is waiting on you.
Mashable “60% of Twitter Users Quit Within the First Month” – Here’s a staggering statistic: In the past year, the number of Twitter users grew over one-thousand percent. But how many people are signing up and failing to stick with it? According to this article, Twitter retention rates are less than stellar.
Mashable “How To: Plan and Promote Events With Social Media” – Facebook events are small potatoes compared to the possibilities today’s wide range of networking tools offer. This piece tells you how to seamlessly organize, execute and follow-up with your event’s attendees.
Top Rank Online Marketing Blog “25 Must Read Social Media Marketing Tips” – Want to hear what the movers and shakers of companies including Dell, Comcast, UPS and Home Depot have to say about getting your company and brand name to a mass audience? So did we. Find out what the experts have to say about the best practices in reaching and retaining an audience.
Great round-up Skye! I saw the Nielsen piece suggesting Twitter may be a fad. While 60 percent aren’t sticking around, retaining 40 percent of the millions joining monthly is a pretty sizable base.
I’m betting Twitter’s here to stay. It’s immediacy offers a point of difference from other social networks and I’ve found it extremely functional for honing in on hot topics (love the Twitter trending topics and the new real-time scan feature) and for easily sharing useful links.
The challenging part for me is being a good member of the Twitter community. Right now I’m not giving as much as I’m getting from my tweeps…though I’m trying!
I find that Twitter takes a lot of give and take to really have it work for you. Still, I have 2300+ followers on Twitter and only 114 followers on my actual blog. I am trying t figure out how to use Twitter more effectively to grow my blog traffic. I have a hard time seeing how it is really a tool for marketing/promoting when all the traffic is ON Twitter–shouldn’t we be using it to drive traffic to our actual platform?
I for one have a lot more to say then 140 character blurbs that don’t always make sense and unless I write a catchy headline or something, no one is clicking on the links I post on my tweets.