Weekly Digital News: Social Media by the Numbers
Though it’s nothing compared to my recent sabbatical (which, by the way, I regretfully admit lasted roughly 20 out of the 40 planned days,) we’re on a Twitter and Facebook hiatus this week to take a closer look at social media as a whole. We also want to highlight a piece on iPhone marketing and the Boston Marathon (we feel inclined to show some hometown love.) So get comfortable, order a pizza (or don’t after watching the Domino’s YouTube debacle,) and read up on some of the week’s best digital news.
ReadWriteWeb “Domino’s: How One YouTube Video Can Ruin a Brand” – It’s amazing how two employees, 1 camera and an immense amount of bad judgment can potentially tarnish a brand name. You’ve probably heard about the Domino’s co-workers who decided to film their disgusting antics and upload the video to Youtube for the world to see. Check out this article for more details about how the company is using the same social media that caused the controversy to save face.
PRWeek “iPhone app Uses Boston Marathon to Build Buzz” – How someone can run over 26 miles is beyond my comprehension. How someone can do so while tweeting is almost unimaginable. Jason Jacobs however, did both of those things while simultaneously serving as a moving billboard for a new fitness-focused iPhone application. Regardless of Jason’s finish time, his marketing strategy definitely outpaced the competition.
Mashable “The Web in Numbers: The Rise of Social Media” – An eye-opening view of exactly why Stan Schroeder is calling 2009 “the year of social media.” Don’t believe him? If Facebook were a country, it would be larger than Brazil!
[...] a past post, I touched on Social Media by the Numbers, and hey, since it’s not always easy to come up with clever titles for these weekly [...]