Christmas in April – Unwrapping the Webby Award Nominees

Posted on April 16th, 2009 by EliciaBasoli

The final nominees for the 13th Annual Webby Awards were announced earlier this week, an occasion that slightly resembles the feeling of Christmas morning to me. While I technically don’t get to rip open any wrapping paper, clicking through the entries definitely produces a certain gleeful feeling :-)

Webby Awards are handed out in over 100 categories including websites, interactive advertising, online film & video, and mobile. I spent some time browsing the entries and found that media companies have taken some of the limelight this year. I also find it pretty ironic that the website of the esteemed awards for the worldwide web doesn’t even have a simple search bar.

The New York Times got the most nominations (13) overall in categories such as best newspaper website and best political & business blogs. In addition, NBC.com received 12 nominations. It was somewhat bewildering to see that the newspaper category featured mostly UK websites – Guardian.co.uk, Independent.co.uk, and TimesOnline.co.uk, etc. But, I was happy to see that the website of our local Boston Globe, Boston.com, received a nomination for best use of photography for their Big Picture online feature – a personal favorite.

Consumer brand initiatives from companies like Nike, Volkswagen, Patagonia, Sony and Victoria’s Secret were represented in many categories. And brands in the kids and parenting/family space took multiple nominations, including the Disney Interactive Media Group, a 360PR client, for Pirates of the Caribbean Online, Disney Family.com and other properties. On the gaming front, Destructoid, GameSpot, and The Escapist – all top-notch editorial sites – were nominated in the games-related category.

If you’re looking for a little entertainment during your lunch break, check out some of the nominees for yourself. In addition to the judge-selected winners, the public has a chance to vote in the “People’s Choice” awards in each category. Voting ends April 30th, so be sure to cast your votes here.  The Webby Winners will be announced on May 5, 2009 – mark your calendars!

Filed under: Internet, PR Industry, Video Games |

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