360PR Blog

Community and collaboration are key to growth, no matter what industry you’re in. In today’s digital age, we all have the ability to share knowledge, thoughts and opinions with others online. While the openness of the web can be seen by some as an obstacle when it comes to PR, the way I see it is that the collective knowledge of online communities is what helps us learn from one another and, ultimately, succeed.

So, to contribute to the super-sized round table we know as the web, here’s my quick two-cents of a few digital posts and stories from this week:

MediaPost "Forrester: Social Media Reaches Empowered Women" – Women are using the Internet more and more to help "manage their family life" as well as to ask others for product recommendations. I happen to be one of them! Just one of the key takeaways- social media campaigns, whether targeting women or not, are long term commitments. Definitely not a case of wham-bam-thank-you-mam.

B to B Magazine "When to Avoid Social Media" – The social media "revolution" has led some companies down the wrong path – i.e. "if competitor X or company Y is doing it, so should we!" This is a trap to keep your eyes out for and social media guru Paul Gillin has outlined some instances of when to avoid social media.

BrianSolis.com "Introducing MediaOnTwitter" – Social media execs Brian Solis, Sarah Evans, Peter Shankman, Melissa Hourigan and Ed Dunigan have launched a new collaborate site called MediaOnTwitter, which offers "a centralized, comprehensive, and global user-generated database for tracking media on Twitter." Check out the post for more details.

Have a great weekend!

Filed under: Digital PR, Marketing to Moms, Social Media |