Weekly Digital News: Blog Optimization and Promotion through Twitter

Another week has passed, but as quickly as time flies (especially in the PR world,) we’ve made sure not to let the hottest digital news slip through our fingers. Last week, the buzz surrounding Facebook and fan pages continued, we learned new ways to let the world know about the 360PR blog, and were disappointed to learn we haven’t actually been exchanging tweets with Obama. Too bad…we had a question for President Sarkozy we thought he could answer while at the G20 Summit.

Mashable “5 Elements of a Successful Facebook Fan Page” - Countless brands and famous names have a Facebook presence, but the best seem to be thinking outside the box. This article uses examples such as Victoria’s Secret, McDonald’s and Sears to detail elements needed to build a successful Facebook page.

Mashable “Top 20 Ways to Share a Great Blog Post” - Anyone can blog, which makes it extremely difficult to set yourself (and your blog) apart. This post details a number of not-so-obvious ways to promote your posts and help drive traffic to your blog – from using Tumblr, to TwitThat, and Ping.fm.

NYTimes “When Stars Twitter, a Ghost May Be Lurking”- Twitter is an incredibly personal way to connect online. As this article cautions, however, you may be under the impression you’re conversing directly with your favorite celebrity, but the twittersphere may be acting as a thin veil. For example, rapper 50 Cent and politician Ron Paul have hired people to update their accounts. In Shaq’s opinion, on the other hand, “It’s 140 characters. It’s so few characters. If you need a ghostwriter for that, I feel sorry for you.”

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