Musical Score + Humor = Viral Video Success
"Give me back that Filet o’ Fish. Give me that fish!"
The new McDonald’
s commercial is the latest in recent popularity on commercials using a little musical comedy to grab the attention of viewers.
If any of you are like me, you get a kick out of a well put-together musical commercial. But I’m not talking about the Wrigley’s commercials of old, featuring twins singing “Double your pleasure, double your fun.”
I’m talking about the new wave of hilarious, yet so simple, ads that create quite the buzz on the Internet. These quick lyrical parodies, such as my new Filet o’
Fish favorite, spread like wildfire online and further prove the importance of web video these days. And since most of these ads are created for paid TV placements, viral success is frosting on the cake, adding value to these videos that once was not possible.
Here are my Top 5 musical commercial picks from recent memory:
2) FreeCreditReport.com Renaissance Fair
3) iPod Touch
What are yours?
Glad you like the ad. As the PR firm for the Boston area McDonald’s, it has been interesting helping to facilitate some of the local media inquiries about the commercial. Previous pitches to the TV media about McDonald’s entering the speciality coffee market locally haven’t gotten much interest. Now I know I should have just added a singing fish to the pitch!
I agree John. While I had not heard the McNuggets Rappers until now (hilarious!), I also think it is interesting how this new wave of commercials has become the launch pad for bands – look at what the original iPod commerical did for The Ting Tings, launching them from obsurity to international fame. Tickets for their recent show at The Paradise sold out in minutes!
My 5 year old stops what she’s doing to shake it to the Pussy Cat Dolls (link: http://www.youtube.com/watch?v=uNAEwYUjYpo)–really proud parenting moment for me (that was sarcasm). I do like that singing fish though…
Thanks for sharing that hilarious video Meghan – we all have proud parenting moments!