Weekly Digital News Round-up: Twitter Peaks, Coke on Facebook…
Another week, another round of social media stories. Below are some great articles and blog posts from the past week that I recommend for some weekend reading. Enjoy!
MicroPersuasion “Twitter is Peaking” - Digital guru Steve Rubel proposes three explanations of why Twitter is currently at its peak including A) geeks (and social media influencers) could be getting turned off since there are now so many celebs using it B) the site is too chaotic and disorganized and C) it doesn’t allow people to develop as deep of relationships with the personalities and brands that they would like to.
Social media has been called a fad, but it is still kicking and constantly evolving. Only time will tell. I have to agree with Rubel’s point on celebrity saturation – I actually saw Twitter highlighted by The Soup on E! last night – talk about mainstream!
Forbes.com “Yes, CEOs Should Facebook and Twitter”- For those still wandering around the pond of social media, as opposed to jumping in, this is a great read. It details how companies and CEOs are using social media to connect with key stakeholders, enhance credibility, boost their own profiles as intellectual leaders, learn from customers and the public, and enhance open collaboration.
ReadWriteWeb “Despite Recession, More Than 50% of Marketers Increase Spending on Social Media”- A new Forrester Research survey shows that over 50% of marketers will increase their spending on social media in the coming months, primarily because the overall cost of utilizing social media is less than other forms of marketing such as big traditional ad buys. ReadWriteWeb pulls out some useful charts from the study in their post.
AdAge “How Two Coke Fans Brought the Brand to Facebook Fame”- Coca Cola has the second most popular fan page on Facebook. To my and many others’ surprise, it wasn’t actually created by Coke, but by two fans. So, when Facebook changed its policy last fall to only allow official company spokespeople for a particular brand to create brand fan pages, Coke had to either cancel the fan-created page or take it over. Instead, they’ve worked with the fans to keep the page going and even brought them to Coke’s Atlanta headquarters to collaborate on social media strategies. What better way to help grow a “fan brand” like Coke, than to embrace the biggest and most vocal fans and include them in parts of the planning and strategizing process!
Thanks for sharing this post. the articles are interesting to read especially the two coke fans.. very nice.. Looking forward to reading other great posts.
No problem Holly – Glad you found the links helpful and thanks for stopping by! Look forward to seeing you here again soon