No School Vacation for Mom
Last week was school vacation week in many parts of the country. I was struck by the number of clients who were juggling work while “on vacation” with the kids. School vacation comes at a tough time – just six weeks after the holidays, when we’re knee-deep into the year’s campaigns.
Indeed, one of the most pervasive mom trends currently is moms returning to work. Some moms are being driven back to work, full- or part-time, by economic conditions. Others are re-tracking and re-launching careers after a hiatus at home raising their children. While many companies are downsizing, the marketplace is seeing the biggest influx of mompreneurs yet.
An opportunity exists for marketers who offer or can reshape their products, services and content to support moms returning to work. A new conference series has sprung up to help. The latest Detours & OnRamps Forum will be held March 25 in Boston (actually just outside, in Waltham). It’s worth passing to moms you may know who are transitioning back to work. Conference Leader & Founder Meghan McCartan has been there (and back). 360PR will be there scouting for new members of the 360PR MomSquad.
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