Comments on: Beyond the 101 of Blogger Relations http://www.360PRBlog.com/2009/01/27/beyond-the-101-of-blogger-relations/ 360 Days in a PR Life Tue, 20 Dec 2011 22:54:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: EliciaBasoli http://www.360PRBlog.com/2009/01/27/beyond-the-101-of-blogger-relations/comment-page-1/#comment-1448 EliciaBasoli Wed, 28 Jan 2009 14:31:17 +0000 http://www.360PRblog.com/2009/01/27/beyond-the-101-of-blogger-relations/#comment-1448 Thanks for the comment, Susan :-) It really was a great session. Agree with you on all fronts - it will be very interesting to see how things play out this year as far as budgets and product releases go. Thanks for the comment, Susan :-) It really was a great session. Agree with you on all fronts – it will be very interesting to see how things play out this year as far as budgets and product releases go.

]]> By: Susan Getgood http://www.360PRBlog.com/2009/01/27/beyond-the-101-of-blogger-relations/comment-page-1/#comment-1444 Susan Getgood Tue, 27 Jan 2009 15:18:39 +0000 http://www.360PRblog.com/2009/01/27/beyond-the-101-of-blogger-relations/#comment-1444 Thanks for having me in. I enjoyed our discussion tremendously and am happy to hear that it was of value. In the coming year, as belts and budgets tighten, blogger relations as a marketing tactic will become even more important. It's a direct conduit to the customer. It's also quite likely that companies will have fewer new products. That means finding creative ways to engage around the "old stuff" beyond a product pitch. This is what I call adding value. It also means being able to measure results. I'll have more on both topics over the next few weeks. You folks are paying attention to the right stuff which should stand you in good stead in the coming year. Thanks for having me in. I enjoyed our discussion tremendously and am happy to hear that it was of value.

In the coming year, as belts and budgets tighten, blogger relations as a marketing tactic will become even more important. It’s a direct conduit to the customer.

It’s also quite likely that companies will have fewer new products. That means finding creative ways to engage around the “old stuff” beyond a product pitch. This is what I call adding value. It also means being able to measure results. I’ll have more on both topics over the next few weeks.

You folks are paying attention to the right stuff which should stand you in good stead in the coming year.

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