Web 2.0 Is Here To Stay
So says Kel Kelly of Kel & Partners, who moderated a PubClub of New England panel on the topic last evening a couple doors down from 360 HQ. Kel, who is absolutely hilarious, made arguments against the notion that Web 2.0 is a passing fad.
Here are a couple of quick examples from the panel of marketing/PR success stories in the Web 2.0 world that we live in:
1) Timberland’s online campaign that helped to plant more than 585,000 trees since kickoff.
2) The winning entry to an online video contest held by Kronos, an expert in workforce and employee management.
3) Finally, have you ever had this talk with your DENTIST??!!
As social media continue to grow, let’s see what marketers will do next. While I wait, I will be planning which 10 of my friends will fall victim to the Whopper Sacrifice.
laura, my kids are going to be upset that you are fueling the perception that i am funny. haha! thanks for the kind words. i think it is important that we as an industry stand together in our fierce belief that pr is equally, if not more important, in a web 2.0 world. web 2.0 is here to stay and i look forward to be drenched by all it has to offer.
Funny you mentioned it – I’ve installed the Whopper Sacrifice application for Facebook. Brutal, but clever. It goes along nicely with whittling down my friend list in ’09!