360PR Blog

There are some bright spots in the marketing sphere in 2009, according to Ad Age.  PR is one of them.  Sure, they focus on crisis PR and public affairs (it’s a good time to dust off that crisis plan, or get one if you don’t have one).

But the article also suggests that some marketers may favor PR in 2009 over traditional advertising.  PR has a real opportunity in the area of social media, in particular.  Let’s face it, social media is about relationships, so who better than PR people to manage a brand’s foray into social media?

In any case, nice to read about the “bright spots” for a change.

Filed under: Media and Press, PR Industry |