Comments on: New Year’s Resolutions http://www.360PRBlog.com/2009/01/04/new-years-resolutions/ 360 Days in a PR Life Tue, 20 Dec 2011 22:54:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Laura http://www.360PRBlog.com/2009/01/04/new-years-resolutions/comment-page-1/#comment-1313 Laura Mon, 05 Jan 2009 17:50:50 +0000 http://www.360PRblog.com/2009/01/04/new-years-resolutions/#comment-1313 Thanks for the comment and link Steve. I've heard of Sysomos' social media monitoring and will take a closer look. Thanks for the comment and link Steve. I’ve heard of Sysomos’ social media monitoring and will take a closer look.

]]> By: Laura http://www.360PRBlog.com/2009/01/04/new-years-resolutions/comment-page-1/#comment-1311 Laura Mon, 05 Jan 2009 15:08:09 +0000 http://www.360PRblog.com/2009/01/04/new-years-resolutions/#comment-1311 You make a great point Glen - having a "captain" in charge of capturing the activity wiht photos, video, interviews, verbatims, etc., will help ensure qualitative results are documented, as well as the numbers. Those images can be used in sales presentations, online and in annual reports, too, adding value beyond the core PR activity. Thanks for sharing! You make a great point Glen – having a “captain” in charge of capturing the activity wiht photos, video, interviews, verbatims, etc., will help ensure qualitative results are documented, as well as the numbers. Those images can be used in sales presentations, online and in annual reports, too, adding value beyond the core PR activity. Thanks for sharing!

]]> By: Glen Gracia http://www.360PRBlog.com/2009/01/04/new-years-resolutions/comment-page-1/#comment-1306 Glen Gracia Mon, 05 Jan 2009 03:58:37 +0000 http://www.360PRblog.com/2009/01/04/new-years-resolutions/#comment-1306 Great column, as usual. Re: accountable - with grass roots events, I have found that so many times we get caught up in make sure we have the resources to execute on the event, that we neglect to make to sure to capture the experiences (feedback from consumers, great photography, etc.) It is so worth it to make sure to have that one extra person devoted to photography (if budget doesn't allow for a professional photographer, for example) rather then having them be just another sampler in order to get more products out in consumers' hands faster. It almost was like having to slap myself and realize, we need to make sure we capture how great this event is, since the clients aren't here to see it for themselves. Saying "we gave away 20,000 Xs" is powerful, but showing a 20 second clip captured of one person's reaction going from negative to the brand to positive as we interacted with them while doing the sampling is even more powerful. Not rocket science I know, but it was a small light bulb that went off in my head as I realized my video recaps of events actually showing customer reactions were more impactful during client presentations, than the previous powerpoints with numbers and quotes on slides. Here's to continued success for all of us in 2009! Best regards, Glen Great column, as usual. Re: accountable – with grass roots events, I have found that so many times we get caught up in make sure we have the resources to execute on the event, that we neglect to make to sure to capture the experiences (feedback from consumers, great photography, etc.) It is so worth it to make sure to have that one extra person devoted to photography (if budget doesn’t allow for a professional photographer, for example) rather then having them be just another sampler in order to get more products out in consumers’ hands faster. It almost was like having to slap myself and realize, we need to make sure we capture how great this event is, since the clients aren’t here to see it for themselves. Saying “we gave away 20,000 Xs” is powerful, but showing a 20 second clip captured of one person’s reaction going from negative to the brand to positive as we interacted with them while doing the sampling is even more powerful.

Not rocket science I know, but it was a small light bulb that went off in my head as I realized my video recaps of events actually showing customer reactions were more impactful during client presentations, than the previous powerpoints with numbers and quotes on slides.

Here’s to continued success for all of us in 2009!

Best regards,
Glen

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