360PR Blog

The Council of PR Firms is hosting a series of workshops to help non-profits leverage digital media.  Perhaps more than any sector, non-profits have been hit hardest by the economy.  Donations to candidates’ campaigns in this year’s Presidential election also have taken away precious dollars from non-profit organizations.

At the same time, non-profits operating in the social services sector, such as The Women’s Lunch Place here in Boston, have had to balance inceased needs and the higher cost of providing services (for example, food and health care costs have skyrocketed) with tighter support.

Digital and social media could be a big boon to non-profits looking to extend their donor base, especially those trying to tap into younger philanthropists and volunteers whose first interaction with a non-profit may be online.  In addition, social media provides a more interactive environment to engage existing supporters, and can also save thousands of dollars in printed materials.

The Council’s digital workshops for non-profits will be held beginning this month and into early next year in Los Angeles (Dec. 11), Boston (Jan. 14), San Francisco (Jan. 27), Raleigh (Feb. 19), Dallas (date TBD) and Washington, DC (date TBD).

Filed under: Blogger Relations, Boston, Cause-Related, Digital PR, Events and Conferences, Industry Organizations, Internet |